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GERMANY / Berlin: PREMIUM Window Dresser Award 2012

October 17 2012


Arbe Kirolak wins the PREMIUM WINDOW DRESSER AWARD 2012

Announced earlier in July this year, Premium Window Dresser Award received by mid August countless applications from all over the world. Three finalists were selected: Agency Aletja Plus from Berlin, Design Agency Heckhaus from Munich and Arbe Kirolak from Legazpi, Spain.

They proved their ability and creativity in the final round, presenting their concepts in a display window of F95 The Fashion Store at STATION-Berlin. The public voting by members of the press, fashion and design enthusiasts, and customers of F95, with more than 2000 votes during the event and online, has designed the winner: two young Spaniards, the duo Arbe Kirolak. In cooperation with Galeries Lafayette, the winners will decorate the windows of this tradition-steeped department store on the legendary Friedrichstraße and enjoy wider public attention during the upcoming Mercedes Benz Fashion Week Berlin in January 2013.

The siblings Maddelen and Jon Joseba come from Legazpi, a small village in northern Spain. Maddelen studied architecture there and was employed at two architectural bureaus. Jon Joseba studied electrical engineering and later, over the course of four years, managed two different fashion stores in Bilbao. Today the two of them run the family business Arbe Kirolak, a store for sports fashion. Now they are ready to take on the new challenge of creating an architecture and design bureau together.

Premium Window Dresser Award is presented each year by PREMIUM as part of its activity to promote creativity in fashion, design and the retail trade.