UNITED KINGDOM / More Dash presents: Kiev Fashion Days at London Fashion Week
by Modem – Posted February 02 2015
© Modem

This season marks the second edition of Kiev Fashion Days at Fashion Scout during London Fashion Week. The two organizations that promote the talent of up-and-coming designers teamed up in 2013, in order to create a bridge between British and Ukrainian fashion designers.

This time, the event is organized by the More Dash agency - a new venture of Daria Shapovalova, Founder and Creative Director of Mercedes-Benz Kiev Fashion Days, and Natalia Modenova, MBKFD’s CEO, which aims to promote a selection of Ukrainian, Eastern European and Central Asian fashion designers. In this sense, Kiev Fashion Days at Fashion Scout will introduce to the latest collections by Ukrainian designer Anna K, and Kazakhstan-based designers Dinara Nurlan and Pentatonica.

Anna K founded her namesake brand at the early age of 16. Now 19-year-old, she designs collections carried by over 35 retailers worldwide, including top high-end stores such as Colette (France) and Luisa Via Roma (Italy). Anna creates a fantasy world of girly fashions, where dreamy dresses and smart separates meet cartoonish characters in a contemporary and wearable way. This season Anna K will present her designs in Florence, New York, London, Milan, Paris and Kiev.

Dinara Nurlan from Kazakhstan launched her eponymous womenswear brand in 2014 after graduating from Istituto Europeo di Design (IED), in Milan, Italy. Her collections caught the attention of international press after her first showcase at Mercedes-Benz Fashion Week Almaty in Kazakhstan. The essence of her brand is embodied by a combination of refined simplicity and organic minimalism.

Pentatonica is a Kazakhstan-based brand designed by the young designers Kira Maysheva and Saule Dzhamil. Inspired by the Pentatonic music scale, the designer-duo conceives fashion design as a music improvisation. Each collection is like a melody that comes from pure style experimentation and research. Essential wardrobe staples and edgy statement pieces are made to emphasize individuality, with a conceptual appeal.

Picture courtesy of Anna K / Pre-Spring 2015.

© Modem