Fashion Show - Sunday February 28, 2016 at p.zza Duomo 19

The Korean brand presented its new collection for the very first time during the Milan Fashion Week AW16!

YOHANIX named WHITE special guest for the “Urban Catwalk” which took place in the heart of Milan. Yohan Kim, Korean designer, after the graduation from London College of Fashion and an experience at Balmain in Paris, launched his own brand in 2009. His fashion plays with shapes and volumes in an ironic way, by blending together high quality materials like hammered leather, studs and prints, but with an accessible market price.

The YOHANIX combines unexpected combination of textiles of complex such as cashmere wool and gold embroidery in a playful but at the same time stylish way, which makes him more attractive to the world of fashion.

In Italy for the first time, the label presented the new collection called “Hamlet’s Syndrome” which stands current generation, the collection is a reflection on what the designer calls himself : “Generation Maybe”.
« It is a unique opportunity to participate in WHITE and debut in Milan, with such an unconventional event that brings fashion right to the people in the heart of Milan. For me fashion is born in the streets and anyone can be a star in daily life walking around in my garments » - Yohan Kim.

More info : www.yohanix.com

Press Contact :
WHITE - Press Office & PR
Elisa Marina > elisa.marina@whitepress.it > info@yohanix.com

Deborah Sebban@modemonline