GIAMBA's First Step At Milan Fashion Week SS17 | Modem Mag

[size=14][red]GIAMBA[/red][/size]

After some season of showing off, the young label of Giambattista Valli has officially made its debut on the Milan fashion week schedule, with a special show in corso Magenta.
Returned from Los Angeles, Giamba's cool girl is ready to capture the Milanese scene within the immense room of Litta Palace, in the heart of the Meneghina city. She's a little Alice dans le pays des merveilles... naive, sensual, breezy. She loves traveling, exploring and mixing various cultures. A perfect and luxurious nomad, around the world, open to new experiences in life. She walks the catwalk relaxed, sure and confident. Wearing miniskirts, flared trouser suit and long dress with fringes. Among delicate transparency, shiny textures, embroideries and Californian prints. Without giving up ultra chic details: glittery heeled boots or decorated mules.
Valli designed a Spring Summer 2017 collection that exalts a polished, playful and ironic femininity, marked by a mix & match style. For a romantic, dreamer and young demoiselle à la mode.

Giambattista Valli hails from Rome, once historic couture capital of Italy, but today he is an adopted Parisian. "Professionally I chose Paris: here fashion is supported by an authentic cultural system, and making clothes is considered as an art." stated the designer.
After a privileged childhood with private school, language courses in England and family holidays, Valli decided to give vent to his passion for fashion, considered ridiculous at that time in Italy, and enrolled at Rome's Istituto Europeo di Design, while attending a course of illustration at London's Central Saint Martins. Finished school, in 1987, he started working as assistant in Roberto Capucci's studio, enfant prodige of Italian fashion. An important experience lasted two years and that he described "The biggest school I've ever had".
The famous Fendi sisters soon noticed his talent and hired him to head up Fendissime, the young line of the brand, where he kept staying for five years, before landing in Milan at Maison Krizia in 1995, and finally moving to Paris where he became art director for Emanuel Ungaro. A perfect moment to launch, in 2005, his eponymous prêt-à-porter line, captivating luxury buyers and clients. Moreover, Valli counted immediately on a selected and aristocratic coterie of ambassadors, like the rich heiresses and muse-friends Bianca Brandolini D'Adda and Eugenie Niarchos, as well as Queen Rania of Jordan. So devoted that the fashion press has named them Valli girls.

In 2011 he presented his first haute couture collection and he has the honour to organize runway shows in Paris as member of the French Chambre syndacale de la Mode. In 2014, helped by entrepreneur Mario Bandiera of Bvm (with whom he founded the company GBO SpA), Valli launched Giamba, not a second line but "It is the expression of another side of my personality remainded more hidden", said the designer. That he could never unveil through his main line.