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ITALY / Florence: The Sala Bianca reopens at Palazzo Pitti

December 22 2016

Stefano Ricci fashion show will inaugurate the reopening of the Sala Bianca at Palazzo Pitti in Florence, during the edition number 91 of Pitti Immagine Uomo, the international fair dedicated to menswear collections and new talents.
The prestigious dancing hall at Palazzo Pitti - called the Sala Bianca - was used for the first time in 1952. The marquis Giovanni Battista Giorgini organized there the third Florentine show, after the success of the first défilé in February 1951 at his private residence, Villa Torrigiani, and the following year at Grand Hotel di Borgo Ognissanti. An initiative to bring together fashion, aristocracy, journalists and buyers in one space ensuring the achievement and development of the made in Italy overseas. In an era in which Italian fashion was little appreciated by foreigners, as there were no famous couturiers, nor essentially innovative ideas in front of the traditional French hegemony. Until the sixties, the Sala Bianca was considered the real springboard for Italian fashion and today - symbol of the made in Italy in the world - it reopens its doors. The next 11 January it will host the event celebrating the 45th anniversary of Stefano Ricci’s label, the Florentine brand that produces luxury men’s clothing realized 100% in Italy.

“This is an event that is coherent with the space, where the first runway show was held in 1952.” Director of the Uffizi Eike Schmidt stated. “The glorious history of Italian fashion will also be illustrated in a photography exhibition that will begin in Palazzo Pitti, in the Andito degli Angiolini during Pitti Uomo.”

“For me it is an honour and a responsibility to restore the Sala Bianca to the fashion circuit, the place where Italian fashion was born,” commented the designer.

Foto Massimo Sestini / Courtesy of STEFANO RICCI