Folli Follie goes live with TheDoubleF e-commerce, a global and multi-channel ecosystem marked by an intuitive architecture and designed for multi-device web surfing: from mobile, tablet and desktop.

“TheDoubleF is the natural evolution of the retail history of Folli Follie, as today the digital universe is essential to talk to the whole world. TheDoubleF was born from an in-depth study; we could not go online with a basic platform. We carried out a focus group, asked a specific target what are the ideal features of e-commerce, examined facts and invested on technology and development” says Francesco Galli, CEO of Folli Follie and TheDoubleF.

It is a responsive platform capable of telling stories, showing author photos and offering every time new contents. With a cutting-edge selection of over 150 brands, through an innovative tool, users will be able to buy complete outfits with just one click and have the buyers’ know-how at their disposal. Thanks to a live Chat-&-Buy system, TheDoubleF offer real time advice and assistance, just like in a boutique. Consumers will be able to add to their carts tailor-made suggestions and special objects during the whole day. Besides, the platform offers a multilingual customer service and a geolocalised payment system.