Finland will be the protagonist of the Guest Nation project of the new edition of Pitti Immagine Uomo, scheduled from 9 to 12 January 2018 in Florence. Eight of the most promising names on Finland’s new fashion scenario will show their creations inside the Spazio Carra area.
From Rolf Enroth (finalist in Hyères Fashion Festival in 2016) and Julia Männistö’s Mannisto label and finalist in the LVMH Prize in 2016, who are young designers graduated from Aalto University, to more established brands like classic shoe brand Saint Vacant, urban workwear brand Formal Friday and minimalistic Nomen Nescio. In addition to the Finnish heritage brands Turo and R-Collection, which will showcase special collaborations created for the occasion with young designers. Turo will collaborate with Ikla Wright, a London based Finnish designer graduated from Central Saint Martins, while R-Collection will show in Pitti a capsule collection realised by Maria Korkeila. Among the selected ones is also the renewed designer Heikki Salonen, who boasts important collaborations with Erdem, Diesel and other brands in Renzo Rosso’s Otb group, and will launch his new men’s wear brand Vyner Articles during the kermesse.

«Finland is becoming one of the most dynamic and creative places in fashion today, and that is why, together with the Fondazione Pitti Immagine Discovery, we have decided to present eight of Finland’s most innovative brands to our international audience of buyers and the press who will definitely find these collections interesting.», said Raffaello Napoleone, CEO of Pitti Immagine.

«Guest Nation is one of the Fondazione Pitti Discovery’s key projects. The project is in its eighth year and it allows us to research countries that are coming onto the contemporary fashion scene.», added instead Lapo Cianchi, Pitti Immagine Director of Communications and Events, and General Secretary of the Fondazione Pitti Discovery.

«Guest Nation Finland offers the Finnish brands an amazing opportunity to get international recognition and contacts.», concluded Miia Kossi, the CEO of Juni Communication & Production.