Back to the previous page

ITALY / Milan: White Password: Athleisure

November 24 2017

White Man&Woman launches the second appointment with Athleisure, while strengthening the collaboration with Tomorrow, international London-based showroom.
From 13th to 15th January 2018, Ahead - Athleisure for the Future @WHITE is going once again on stage in Milan; the multi-sensorial installation will feature a special selection of brands like 42|54, No Ka’Oi, White Mountaineering, GEYM and C-Clique. The project, curated by Alfredo Canducci, Sales and Business Development Director with Tomorrow Ltd, aims to involve buyers and visitors and get them to discover the universe of Athleisure.

«The collaboration with WHITE, under the banner of Luxury Sport, is evolving and bringing to the trade show outstanding labels for men and women alike», said Alfredo Canducci.

This rapidly growing sector brings together sport, lifestyle and fashion trends, registering sky-high numbers year after year. From 196 billion USD in 2010 to 265billion USD in 2015, the figure keeps skyrocketing, as this style gathers widespread consensus, being not only suitable for sport, but also stylish and comfortable, hence the perfect daily life guise.