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ITALY / Florence: I GO OUT: Outdoor meets Fashion, Fashion meets Outdoor

April 26 2018

Pitti Uomo presents I GO OUT: the new project that interprets the contemporary outdoor style trend, targeting the best concept stores and most discerning ecommerce sites.

Hosted in the Sala della Ronda, it’s a selection of collections from 30 companies from all over the world. It’s an across-the-board range of clothing, accessories and items for the outdoors that is able to dialogue with the urban environment and experimental fashion. The innovative products bring together style and performance, functionality and ambitious design but also pieces that mix creativity and an environmentally friendly philosophy with travel and photography.
Curated by Andrea Caputo Studio, the set design recreates an interactive, eco-sustainable setting, animated by experiences and relationships between the digital and the physical.

At the entrance to the Sala della Ronda, a special lounge area leading into the I GO OUT world will star the collection of Reda Active. The historic wool mill from Biella, will be the project’s special guest.

Pitti Immagine Uomo 94°
from June 12 to 15 2018
all venues open 9.00am to 6.00pm
Fortezza da Basso
v.le F. Strozzi 1
50129 Florence