Project and Coterie Digital (Informa Market Fashion) team up with CFDA.
February 01 2021
The 21 brilliant designers selected from CFDA and NYMD will participate in the program exhibiting their New York Fashion Week AW/21 collections on Runway360, the CFDA digital platform and showing online them for the selling on digital showrooms NuOrder's B2B powered by Project and Coterie.
Designer on COTERIE DIGITAL : AKNVAS, Claudia Li , Frederick Anderson, Jonathan Simkhai Standard, PH5, Sukeina, Tanya Taylor.
This allows the collections to have global visibility, where potential buyers and talent hunters in the fashion sector will be able to discover, purchase, order and manage the deliveries of unique 2021 fashion items, through digital showrooms and online-shops. As part of COTERIE and PROJECT digital events, buyers can access and purchase lookbooks and videos in the designer brand showrooms as well as custom content such as NYFW-aligned editorial gatherings, social media brand previews and digital marketing efforts, all on a single digital platform. Fashion events can be tracked on CFDA's Runway 360 digital platform.
Project Digital is in its second edition. The digital marketplace virtually promotes classic and contemporary men's clothing to buyers, while Coterie Digital deals with the promotion of women's fashion collections.
“We are so excited and honored to facilitate CFDA and NYMD brand exposure to retailers in the PROJECT and COTERIE digital markets. Our mission here at NuORDER is to help brands and retailers come together seamlessly to be inspired and connect. This program will give retailers, all over the world, the ability to purchase brands and place orders,"says Tommy Fazio, NuORDER Fashion Director.
And again, "NYMD is thrilled to partner with PROJECT, NuORDER, and CFDA to provide the additional support needed for emerging talent on a global scale. The absolute visibility and wholesale support of these platforms will help highlight deserving talent." says Erin Hawker, founder of NYMD.
Steven Kolb, CEO of CFDA, adds: "We are delighted that our partnership with Informa Markets Fashion will allow select designers, featured on RUNWAY360, additional opportunities to grow their businesses across the COTERIE and PROJECT digital markets."
Informa Markets creates platforms for specialized industries and markets to trade, innovate and grow. Its vision and Mission at the service of the Fashion Sector is increasingly relevant, also considering the very current need to be present in virtual and digital form.