Tranoï has announced a physical event in collaboration with the Fhcm-Fédération de la haute couture et de la mode, which will be held from June 25 to 27 at Palais de Tokyo.
The goal of this partnership is to reinforce Paris’ role as the world’s fashion capital by developing synergies to support French and international design through its development and influence. The partnership is built on three principal axes: Affiliation, Promotion and Digitalisation.
Four times a year, this new format dedicated to emerging designers will bring together a selection of emerging talents curated by Tranoï and Fédération de la haute couture et de la mode teams.
All participating designers must demonstrate a strong, original creative process, and those chosen will benefit from the show’s presentation services and its tools for connecting with leading buyers in French and international multi-brand networks. This new event will federate and reinforce the program of Paris Fashion Week.
They will also be organized numerous initiatives on the online platforms of Tranoï and Fhcm to give e-visitors an exceptional experience of discovery on the web.
“This partnership is a wonderful opportunity for international designers and the entire sector,” said Boris Provost, managing director of Tranoï. “The complementary expertise of Tranoï and the FHCM lets us present a new way of looking at fashion, one that’s unique, coherent and powerful. Additionally, this combined effort strengthens Paris’ leadership position as the fashion capital. I’d also like to extend my warmest thanks to my teams and to those at Première Vision, GL events Exhibitions and the Fhcm for their enthusiasm and amazing commitment. This ambitious vision of fashion has brought us all together.”