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MIcam to return in September in Milan
by Modem – Posted May 14 2021
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The Micam footwear trade fair has confirmed the show in Milan and it will run from September 19 to 21 at Fiera Milano Rho.

We’re working on an edition concentrated in a new three-day formula rather than the usual four days, guaranteeing perfect safety under protocols developed with Fiera Milano,” said Micam Chair, Siro Badon. “Micam is the first business opportunity of decisive importance for our member companies, a privileged venue for negotiating orders and opening up opportunities for growth and penetration of new markets. It is essential for relaunching a crucial sector of Italian industry and our economy, a sector of production that suffered great difficulty in 2020 as a result of the pandemic.”

While you’re waiting for the September physical event, the leading footwear fair Micam has reinforced its digital event, which was held from March to May 8, with the participation of more than 90 brands and over 5000 buyers from all over the world, who visited over 35,000 pages and used the platform to conduct business.

The digital platform will continue to be an essential part of an advanced strategy for adaptation to the changes on the market, that moved to digital in the past year.

Micam
September 19-20, 2021
Fiera Milano Rho
milano.themicam.com

More on Modemonline:

Salone Del Mobile To Take Place In September 2021

Tranoï June Edition To Be Held Physically

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Photo: The Milano-Rho fairgrounds. Courtesy of Fiera Milano.

© Modem