The new dates of the Spanish fashion platform have been scheduled. Mbfw Madrid will hold its 74th edition from September 16 to 19 2021 in Hall 14.1 of Ifema Madrid. As in the last editions, it will be a hybrid format, combining in person fashion shows with presentations and fashion films broadcasted on its digital platform.

The new edition of Mbfw Madrid will coincide with the holding of the Momad, Intergift, Bisutex and MadridJoya fairs, which will offer professional visitors the best showcase of fashion and new trends in southern Europe, as well as great business opportunities for the sector, at a key moment of the beginning of economic recovery.

In parallel to on-site participation, and with hybridization as a business strategy, Momad, the international fashion, textile, footwear and accessories fair, alongside the other three (Intergift, Bisutex and MadridJoya), are promoting the Lifestyle LiveConnect digital platform, where business opportunities and synergies are guaranteed within what will be the largest professional lifestyle community, which will provide a significant digital audience at international level

“It is time for the sector to come together again and generate synergy,” said the director of Momad, Julia González. “For this reason, we wanted to compile a great offer that weekend, which will undoubtedly make this event a benchmark event within and beyond our borders. We want Momad to be synonymous with leverage for growth and that is what we are working toward.”

As a sign of the great effort being made by Ifema Madrid for the return to face-to-face events in September, the fair has developed a digital campaign named “Because it makes sense to return”, which is the result of the spirit and desire of an industry strongly requesting the reactivation of its businesses, showing that fashion is perceptible in every sense, besides being present in every one of them.

www.ifema.es/momad

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Photo: MBFW Madrid