Opening stores and pop-ups– November 2021
by Modem – Posted November 21 2021
© Modem

New openings: luxury stores and pop-ups worldwide

Chalet Prada at Folli Follie
The Folli Follie boutique in Verona hosts the exclusive Prada Chalet pop-up store, an on-site installation dedicated to the winter Prada collection. The new Prada pop-up store takes inspiration from the mountain huts made with ancient types of wood. The clothing and accessories of the Prada winter collection are made with precious and high-performance materials such as camel and cashmere for hats and scarves, Re-Nylon and Re-Nylon Piuma for padded jackets, and new slip dresses and the shearling fur of the bags.

Highsnobiety Gate Zero at Zurich Airport
Having opened doors on November 15th, 2021 at Zurich Airport the experiential concept store will run for 6 months (until May, 15th 2022) and will feature over 15 international brands. Collaborators and featured brands include: Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Burgunder, Byredo, Comme des Garçons, Gucci, Hatton Labs, Jil Sander, MediCom Toy, On Running, Saint Laurent, Salomon, and Sigg. Furthermore.

MooRER, pop-up at Harrods
The shop of about 30 square meters is located on the second floor of the department store, recently renovated and dedicated to luxury international menswear, and recalls the dark colors of the brand's flagships, alternating with the matt brass finishes of the shelves and polished marble with large veins on the floors.

Moncler House of Genius at Selfridges
Curated by David Fischer, Highsnobiety’s Founder, the House of Genius space at the Corner Shop at Selfridges London presents new capsules spanning gadgets, upcycled outerwear, and customizable jackets. Brought together in the Corner Shop, the current roster of Moncler Genius collaborators spans vintage-inspired Japanese design through to a London designer reconfiguring the concept of men’s wear: JW Anderson, HYKE, Craig Green, and FRGMT Hiroshi Fujiwara’s collections sit alongside Sergio Zambon and Veronica Leoni’s Moncler 1952 Man and Woman collections and the latest Grenoble output by Sandro Mandrino.

Ralph Lauren, a flagship in Milan
The flagship, located via Spiga, 5, includes an internal courtyard with a pergola and the Bar at Ralph Lauren, a space offering American food with a proposal of hamburger signed by the designer. The space dedicated to the world of Ralph Lauren in 1500 square meters houses men’s and women’s collections (the iconic RRL line, Purple Label, Polo), accessories, the home collection, and the lifestyle universe.

Kanuk in the U.S.
Located at 75 Greene Street, in New York’s SoHo neighborhood, the 4,000-square-foot shopping space on Greene Street was designed by architecture studio Atelier Barda paying homage to the brand’s roots in Montreal. The new store stocks the latest outerwear collections of the Montreal-based outerwear brand Kanuk.

Photo: Chalet Prada at Folli Follie. Courtesy image.

© Modem