The coming edition of Micam, the international footwear trade show, will take place from February 20 to 22, 2022 at the Fiera Milano Rho featuring the theme “Glamorous Magic,” the second episode in the #micamtales communication campaign.

Glamorous Magic is part of the “Micam Glass Slipper” communication campaign, developed under the creative direction of MM Company with accounting by Laureri Associates. On top of the visual images, the campaign, whose shots were taken by photographer Fabrizio Scarpa and the short-film was directed by Daniele Scarpa, also involves visitors to Micam Milano in a real-life happening: for the last two editions, in fact, visitors have been able to interact with the campaign theme in the area dedicated to it in the Micam Tales Square, an event that was followed on Facebook by 40,000 followers with 54,000 interactions, and on Instagram and LinkedIn by 30,000 and 2,000 followers, respectively.

“Social media and digitalization are essential levers for Micam", said Siro Badon, chair of Micam Milano and Assocalzaturifici. “The success, not only of the new means of communication but also of an innovative way of hosting trade-fairs, is confirmed by the positive results obtained by the Micam Milano Digital Show, the platform that enabled footwear companies and buyers from all over the world to connect and do business without physical barriers. An event that is sustaining the footwear industry in the shift towards digitization, and that proved to be invaluable during the pandemic emergency when it was not possible to travel, running alongside the physical event which remains indispensable for our sector.”

Micam 93
February 20 – 22, 2022
Fiera Milano Rho
milano.themicam.com

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