Milan Fashion Week: five brands appearing on the calendar for the first time
by Modem – Posted January 14 2022
© Modem

1017 ALYX 9SM
Designed by Chicago-born creative director Matthew M. Williams, the brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. Focusing on craftsmanship, technique, and sustainable fabrication, the brand presents full mens and women’s collections that seek to unite technical innovation with human emotion. He collaborated with the Italian outerwear company's for Moncler 6 1017 Alyx 9SM collection.

JW Anderson
Northern Irish designer Jonathan Anderson established JW Anderson in 2008.
At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week.
Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women’s capsule collection in 2010.
JW Anderson has brought numerous awards: British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and 'Menswear Designer of the Year' (2014). At the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards. Most recently, at the 2017 British Fashion Awards the brand received the award of 'Womenswear Designer of the Year'.

Federico Cina
Federico Cina was founded in 2019. The creative process of the brand started with the study and research of tailoring. Its looks are sophisticated and elegant describing the romantic essence of the history and culture of Romagna.

From the collections emerge deep connections to the designer’s native land: thanks to a continuous dialogue between generations of the past and present, Romagna history and culture make unique the brand aesthetic.
The designer explores the classic tailoring world with a romantic and refined touch based on an experimental approach to materials and colors, with a unique and state-of-the-art style, reinterpreting the traditional male silhouette through a new concept of elegance.

Jordan Bowen and Luca Marchetto established JORDANLUCA in 2018. The creative forces behind Jordanluca bring together an authenticity to counterculture and a commitment to craftsmanship. Merging Italian heritage with the raw intensity of London, Jordan and Luca take a holistic approach to menswear and masculinity. A visceral instinct to study the form and its possibilities.

Justin Gall
The brand was born in 2014 by it’s founders Justin Gall and Chaira Nardelli Gall, whom was born and raised in Rome. Justin Gall is an American designer who combines his strengths in human physiology, art, graphic design, and garment design to create the modern world of Gall. A rare breed of designer who takes pride in doing it all himself. From his modular design, to his abstract prints and graphics, to the finished product shots in each lookbook, which he styles and shoots himself. Working in this way, his vision and creations can travel a path of evolution and consistency without distraction or reliance on others.

Photo: JW Anderson x Moncler Collaboration

© Modem