Frankfurt Fashion Week starts physically and digitally
by Modem – Posted January 15 2022
© Modem

Frankfurt Fashion Week goes in Frankfurt from 17 to 21 January 2022 to run for five days with numerous physical events in Frankfurt am Main (in compliance with the current hygiene and safety regulations (2G+) and digital events in the FFW Studio. The fashion week will feature sustainable fashion installations and showcases, exhibitions by well-known photographers, panel discussions and talks.

On Monday 17, the Fashion Council Germany (FCG) will be inviting participants to a webinar from 2.00 p.m. on the subject of transparent supply chains. The event will be transmitted live on the FCG’s website and in the FFW Studio. Dr. Stefan Rennicke, managing director of the sustainable brand Kaya & Kato will explain how the company has completely digitalized its supply chain, thus ensuring greater transparency. There will also be representatives from the US consultancy firm IBM.

The Tuesday 18 will be devoted to fashion shows and installations: Neonyt, Messe Frankfurt’s leading business platform for fashion, sustainability and innovation, will be showing a fashion installation at the “Danzig am Platz”. Curated sustainable fashion brands will address four key themes: air, water, circularity and social topics along the textile value- added chain, such as (traditional) handicrafts or fair trade. In addition, TW Women’s- & Menswear, the textile industry trend-information provider, will give in the FFW Studio an insight into the latest trends for both women and men.

On Wednesday 19, Fashionsustain City Edition: Fashionsustain, the international Neonyt conference, kicks off featuring a programme covering every aspect of sustainability, supply chain and innovation. The conference will host a limited number of guests at the "Danzig am Platz" and will be transmitted in the FFW Studio. There will be an insight talk by Christian Salewski, founder the start-up Flip, entitled “Sneaker Hunt – What happens to our old shoes?”, in which he will provide insights into shoe recycling. In the evening, at the Haus am Dom, from 7.00 p.m. to 9.00 p.m., the fashion industry could exchange ideas on the topic of fair fashion with Dr. Bastian Bergerhoff, the Frankfurt City Treasurer, Jochen Ruths, president of the Hessen Chamber of Commerce, Rapha Breyer, consultant on textiles at Fairtrade Germany, and Axel Schröder, sustainability manager at Tchibo. The event will also be streamed online on the Haus am Dom YouTube channel and in the FFW Studio.

On Thursday there will be highlight panel talks, addressing the topics of digitiZation and sustainability. From 7.00 p.m. to 9.00 p.m. a panel discussion entitled “Fashion and Design in Transition. An Opportunity for the Future?” will be held at Polestar Frankfurt as part of the AAAREA events, and will be streamed live in the FFW Studio concurrently. Those present will include Alex Lutz, managing director of Polestar Germany, Bettina Bär, show director of Neonyt and Val:ue, Benjamin Mandos, of Got Bag, and the organiser, Christine Fehrenbach.

Even before the official start and across all five days of FFW and beyond, there will be events by the AAAREA. Such as the RUNWAY B(eautiful) Ebene, an installation from 10 January to 10 February, featuring fashion photographs on 35 pillars on Level B of the Hauptwache with free access to all. The exhibition shows 71 works by 25 photographers and has been selected in collaboration with the German Association of Freelance Photographers and Film Designers (BFF Berufsverband Freie Fotografen und Filmgestalter). Under the title “Helmut Fricke Fashion”, furthermore, it will be possible to see works by the Frankfurt photographer Helmut Fricke exhibited all over the city centre.

Finally, on the FFW Studio there will be presentations and content from brands, organisations and companies such as Baldessarini, 3MBASSY, Republique, Broken Planet Market and Fair Wear Foundation, all of which will feature covering digital solutions for sustainable innovations.

Click here to register for the FFW Studio and follow fashion shows, presentations, talks and much more, live and on demand.

For an overview of all events during Frankfurt Fashion Week go on the following website:

More on Modemonline:

Frankfurt Fashion Week to take place partially in January

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