The summer edition of Pitti Uomo, the fair dedicated to contemporary men’s fashion, will open its 102nd edition from June 14 to 17, 2022, at the Fortezza da Basso in Florence.
The theme chosen for this edition is that of Pitti_Island, "an imaginary island connected with the whole world in a process of constant mutual exchange, said explains Agostino Poletto, general manager of Pitti Immagine. "A land of selected, sociable and open botany, at times amusing, reflective and absorbing, sensitive to ideas, a place for meeting each other, for spending time together before each one of us sets off again on our own journey."
640 brands in total, 38% of which are from abroad, will partecipate during the four days of Pitti Uomo 102, including special projects and several events. From the catwalk show event by the designer of Anglo-Jamaican origin Wales Bonner in a Florentine location, who will present her new Spring- Summer 2023 collection, to Ann Demeulemeester, who following last January’s postponement, will be the protagonist of a special project at the Stazione Leopolda curated by Ann Demeulemeester herself.
The five areas of the venue
The itinerary inside the Fortezza da Basso has been expanded. At this edition the new collections will be displayed and organized into five macro areas: Fantastic Classic (the area dedicated to the masculine elegance), Futuro Maschile (a journey through the evolutions of contemporary menswear), Dynamic Attitude (a world that connects the rhythms of the metropolis to authentic sports outfitss), Superstyling (the place where stylistic research meets individual taste and projects), plus S|Style sustainable style, a Fondazione Pitti Discovery project dedicated the coolest designers that create and produce in accordance with eco-responsible criteria.
Special Projects
The calendar of Pitti Uomo also includes two special projects dedicated to Soulland and Sapio. Soulland, the Copenhagen-based brand lead by Silas Oda Adler, will present its Spring-Summer 2023 collection with a fashion show-event in a location that has yet to be revealed. Designer Giulio Sapio will present the SS23 collection of the brand that bears his name in Florence during Pitti, inside the Spazio Discovery, a gallery in the Pitti Immagine head offices just a few meters away from the Fortezza da Basso, where the designer will present a special installation which celebrates the suit.
The Fortezza da Basso and Florence become a platform for launching previews, projects, important anniversaries and special collaborations. Among the special participations there are the return of Scandinavian Manifesto and the brand-new project in support of Ukrainian designers.
Scandinavian Manifesto
Scandinavian Manifesto exhibition project is one of Pitti Immagine’s principal and most established international collaborations. Once again at this edition, a selection of collections designed by reference brands and up-and-coming fashion designers from Denmark, Sweden and Norway, renew the partnership between Pitti Uomo and Revolver Copenaghen, the fair platform for Scandinavian fashion brands. At the Costruzioni Lorenesi, here are the brands already confirmed for this edition: Soulland, Les Deux, Palmes, Adnym Atelier, BLK DNM, Wood Wood, Berner Khul, Rue de Tokyo, and By death.
Ukrainian Fashion Designers
One of the special projects of the next Pitti Uomo will be dedicated to a selection of Ukrainian fashion designers who have been invited to Florence to present their collections. A dedicated space at the Fortezza da Basso (Arsenal, First Floor) where the collections of names like these will be showcased: Bobkova, Guzema, Katerina Kvit, Litkovskaya, Manufacture De Lin, Poustovit, T.Mosca, The Coat, Yulia Yefimtchuk, and the special "arts & crafts" creations of Gunia and Olk.
More on Modemonline:
Wales Bonner is the guest designer of Pitti Uomo 102
Ann Demeulemeester is the special guest of Pitti Uomo 102
Photo: Pitti Island campaign for the 102nd edition of Pitti Uomo. Courtesy Pitti Immagine
