Selfridges has partnered up with the London-based concept store machine-a and multibrand retailer Machine-A and Smets to take over a corner shop for the month of September. The pop-up located in the department store’s Oxford Street flagship in London features some 22 brands, among them an exclusive selection from emerging designers, limited editions, garments from Selfridges' sustainability projects Project Earth and Reselfridges, and a special-edition Machine-A branded collection created by graphic designer Paul Hetherington.
The pop-up also presents a series of pieces under the concept Machine-B, which is a collaboration with vintage brand Byronesque. The selection on display is curated by the Selfridges team, together with Stavros Karelis and Pascaline Smets, founders of Machine-A and Smets. Four bespoke designs reimagine the stores logo as distinct QR codes that link to audio recordings of Raf Simons, Matthew Williams, Martine Rose, and Coperni. The pop-up also features a selection of vintage grails from Machine-B: the collaboration with cult vintage brand Byronesque.

The Tomorrow-owned store is also launching its first merchandise collection to celebrate the opening of the machine-a Shanghai later this month.

Photo: The Selfridges corner shop