Premium Group to celebrate 20th anniversary
by Modem – Posted November 11 2022
© Modem

The German fashion trade show organization Premium Group will celebrate its 20th anniversary during the next edition, scheduled to run from January 17 to 19, 2023. The Premium and Seek B2B events, a Fashiontech area, plus an expanded version of the Conscious Club sustainability event, will all take place at the Messe Berlin premises in parallel with Berlin Fashion Week.

The first Premium was launched in January 2003, held in a subway tunnel at Potsdamer Platz, with the aim of revolutionizing fashion trade shows and establishing Berlin’s permanent reputation as a city of fashion. This goal has been achieved over the past 20 years with success. The Premium Group initiated the first ever Fashion Week in Germany and were pioneers in putting topics like sustainability and digitalisation centre-stage early on. Even today, the Premium Group is still the only organiser in Europe to bring together womenswear, menswear, footwear and accessories in one place over three days.

The winter edition will focus on the key retail trends, the latest innovations in sustainability, and the emotionalisation of stores. The Group will showcase a comprehensive range of options to help businesses to position themselves more sustainably. A new programme will be set up for this purpose, in partnership with established experts in sustainability Max Gilgenmann and Magdalena Schaffrin from studio MM04.

Further highlights will include the next generation of booth presentations and brand activations at Seek, as well as innovative retail pop-ups. In addition, the trade show will involve less walking between areas: Premium will move to the south entrance and will occupy connected halls to be more compact and clear. Seek will remain in Hall 9. The Style and Culture Festival, The Ground, will not take place again in a larger format until next summer. Finally, exhibitor segmentation will be optimised for all events.

"The achievements of the last few years have only been possible thanks to countless fantastic brands, buyers, retailers, creative talents and, not least, the large community that has flocked to the Premium Group’s events for many years," said Anita Tillmann. As part of the company’s 20th anniversary, Jörg Arntz, me and out team want to thank this community and go bold in January with free drinks, spacious catering areas, a legendary party and lots of other surprises!"

Premium, Seek, The Ground
January 17 – 19, 2023
Messe Berlin - Palais am Funkturm
14055, Berlin

© Modem