The menswear trade fair Pitti Uomo is ready for its 103rd edition running from January 10 to 13, 2023. At that time the Fortezza da Basso and Florence become the platform for launching previews, projects, important anniversaries and special collaborations. Here is a series of previews and special participations on stage during Pitti Uomo January 2023 edition.

Ecoalf
The sustainable and ethical fashion brand Ecoalf presents its fall winter 23 collection made up by 60% single-material fabrics, a feature that will allow the clothes of the collection to be easily recycled, without ending up in a landfill. Among these, are iconic overcoats in 100% recycled polyester and the items from the premium Ecoalf 1.0 line, which use merino wool 100% derived from the ancient practice of transhumance. During the days of the show, the brand will also launch the photocall “Because There is no Planet B”, with the aim of inspiring change and increasing awareness about the need to protect the planet.

Piquadro
Piquadro debuts its outerwear collection at Pitti Uomo, a functional, technical and comfortable "slasher" garments collection designed by Israeli Art Director Yossi Cohen.

WP. Lavori in corso
The international group WP. Lavori in corso takes us on a journey into tradition with historic American brand Filson's FW23 collection, a symbol of durable and functional outdoor clothing, along with Blundstone footwear and the proposals of Spiewak, another iconic American workwear brand.

Jeckerson
Jeckerson inaugurates a new path with the presentation of the FW 24 collection, which captures the needs of the present with its evolving iconic 5-pocket trousers. Italian craftsmanship, shapes, volumes, fabrics, and washes are enhanced by a refined color palette for a reinvented concept of relaxed elegance.

Rodd & Gunn New Zealand
The premium “Made in New Zealand” menswear brand presents its new collection and world with a special presentation: an experience totally centered around wool, in collaboration with Woolmark, which will project the show’s public into the sheep farms located high up in the mountains of New Zealand.

Holubar
The historic American outdoor brand celebrates the 75th anniversary of the brand with 3 special projects:
- Nigel Cabourn X Holubar. The Guru of heritage Nigel Cabourn has joined Holubar in an innovative project that he will present himself in the I Go Out section: the Orange Label, developed together with the Holubar team, is a non-traditional reinterpretation of the brand’s iconic items, representing the top-of-the-line of the collection, both for its unconventional silhouettes and use of extremely sophisticated materials, reserved for a limited number of retailers worldwide;
- Denham X Holubar. Jason Denham and his team have developed a project that positions itself at the crossroads between fashion and function, a mini collection that combines the outerwear know-how of Holubar with the expertise of Denham The Jeanmaker in trousers and jerseys, for a unique look that immediately recalls the outdoors, but in a completely unconventional way.
- Vibram X Holubar. Vibram and Holubar, already partners in North America during the Fifties, have developed a technical shoe based on the archive of both brands. The result is an interchangeable ankle boot characterized by a futuristic look and incredible practicality, which is once again reserved for just a few select retailers worldwide.

Pitti Immagine
January 10 - 13, 2023
Fortezza da Basso
viale F. Strozzi 1
50123 Firenze

Photo: Filson