Irl Paris is the initiative of Olivier Migda (co-founder of the man/woman trade fair and of the concept store the next door Paris in 2018), Jean Marie Deltort (creative director, who has gained experiences in the industry working, among others, for nike/nikelab, iconoclast.tv and Az Factory by Alber Elbaz) and Jack O’gorman (cto/ cmo, and entrepreneur in fashion and web 3.0).
Irl Paris will bring together the creators of tomorrow and launches the first edition of its exhibition during Paris fashion week from the January 19 to 21, 2023. The exhibition will take place in the Republique area located in the “noma” (north Marais), in a brand new and never seen 150m2 space, located at 48 Rue Notre Dame de Nazareth: the new epicenter of the Parisian creative avant-garde. "A perfect location to showcase our unique creative pov and create links between consumers and fashion professionals," said the organizers.
For this first edition Irl Paris is collaborating with illustrator and 3d artist Felipe Bolivar to create an immersive visual universe and bestiary inspired by 2000’s iconic video games aesthetics.
Irl Paris’s mission is to connect brands born on social media, to their communities together with the key retailers, press and influencers. During these three days of exhibition, Irl team and its partners will propose a multitudes of physical and digital surprises making this first edition an inspiring and unique event, opened for the first time to all kinds of audiences during AW23 Paris Fashion Week.
Here are brands on display:
Huni Design
100K Following @mona_thomas
Mona Thomas, founder of Huni, is a young German designer who has gained recognition due to the ways her creations do not know gender, express freedom, good vibes and vitality. Huni, creativity has no limits like the human will and perseverance as well as diversity have no boundaries.
Sneakmart
68K Following @kantostarter
Sneakmart launched in 2021 as the first community-driven Streetwear app, regrouping more than 200K french registered members. They created Metakicks, a new way to consume physical sneakers and streetwear through digital collectibles and experiences. Sneakmart will drop a special physical and digital merch during Irl Paris.
Kanto Starter
115K Following @sneakmart
Kanto Starter also known as bootleg of a bootleg took the world by storm in 2022 and there is no plans for Kanto to slow down in 2023. Kanto signature hoodies & jeans have been worn by celebrities all around the world including names like Central Cee, Inox, Ski Mask The Slump God, Youv Dee, Sfera Ebbasta, Favé, Dj Scheme, Cochise, Lorenzo and many more.
Irl Paris
January 19 to 21, 2023
48 Rue Notre Dame de Nazareth
75003 Paris
