Informa Markets Fashion, organizers of the largest wholesale fashion market in the United States, comprised of three co-located shows Magic, Project and Sourcing at Magic, concluded their three-day event which hosted over 25,000 attendees including retail buyers, press, influencers, participating brands, and more, at the Las Vegas Convention Center, February 13-15, 2023.

Each of the co-located shows featured a vast array of exhibiting brands, experiences, live panel sessions which offered attendees a 360-degree fashion experience.

Magic Las Vegas presented close to 700 brands, with a 30% increase in new exhibiting brands. This season, to help boost visibility for new and emerging designers, brands were featured at the front of the show including Lioness, Vero Moda, Naked Feet, Korks and Paris Hilton Iconic Collection. New to Magic Las Vegas for 2023 is the addition of Imfc (Informa markets fashion for change) which is a companywide initiative to elevate minority owned business. The February Imfc designers included Admiral Row, Tao Holistics, CISEAgnce and John + Juliana for the February 2023 show.

"Magic returned to Las Vegas with full force to connect big box, boutique and online retailers to the most sought-after brands in the trend and young contemporary categories," said Jordan Rudrow, Vice President of Magic. "We saw a significant increase in international brands and retailers this February including Australia and the U.K. The most popular styles we saw on the show floor this season were feathers, sparkles, tulle, sheer tops, tapping into dopamine dressing and playing with textures.”

Highlights at Magic Las Vegas include industry expert sessions with the likes of Lauren Bosstick from the Skinny Confidential and expert panels where guests were educated on upcoming trends in fashion, marketing, public relations and social media. Noteworthy sessions included “Women of Color in Fashion” hosted by Edwina Kulego, VP of Project Mens, and “Fashion For All: Expanding the Definition of Inclusivity” with the founder of Runway of Dreams, Mindy Scheier.

Project Las Vegas hosted over 500 contemporary men’s and women’s brands. A new section on the show floor called Essential displayed products that meet every day needs. Project Las Vegas offered attendees access to expert panel discussions with industry leaders covering topics including retail strategies, the power of community, fashion and sustainability. Panelists included Edwina Kulego, VP of Project, Michael Fisher of Fashion Snoops, legendary designer Karl Kani,​Sprayground​ Coo James Ferrel, Primitive Skateboarding owner P-Rod and Thulani Ngazimbi, Founder of The Rad Black Kids.

A celebration was held for the 50th anniversary of Hip-hop was held in Project and Magic Mens where legendary designer Karl Kani was presented with a Lifetime Icon award for his contribution to fashion over the past thirty years. Kani’s designs were featured at Magic Mens and have been seen on hip-hop and R & B legends like Aaliyah, Tu-Pac and Montell Jordan.

Sourcing at Magic included nearly 1000 exhibitors from over 35 countries. This year Sourcing at Magic brought back the sustainability gallery, sustainable denim display and a featured space on the show floor for non-profit organizations to share their missions with attendees in a new concept space called Social Good Row. Expert presentations included “An Introduction to 3D and Digital Creation” with Ben Hanson from Interline, "Got Social Good? Why working on Social Good helps your Company’s Values” with Dr. Cindy Lin of Hey Social Good and “Spring / Summer 2024 Apparel Sourcing Trends” with Nia Silva from Fashion Snoops.