For the next season scheduled from September 17 to 20, 2023 at Fieramilano (Rho), individuality and personality are the protagonists of Micam's new campaign. Exhibitors and visitors will be welcomed by with three simple words: Walk Your Way. This encouragement is much more than just a motto: it is a message promoting individuality, authenticity and self-expression through the shoes we choose to wear.

"Walking is a simple and natural action, but the way we do it is an expression of who we are," said Giovanna Ceolini, president of Micam. "Walk Your Way is an invitation to explore one's own style, to embrace one's individuality and to wear shoes with pride to achieve one's goals step by step. Micam represents the multi-faceted world of high- quality footwear in which the customer is at the core of its value system. There are no rules to follow when it comes to shoes. Everyone is encouraged to follow their own passions and wear the shoes that make them feel most comfortable in every situation."

The campaign, produced by MM Company and Laureri Associates under the art direction of Barbieri Magalini, involved director Marco Gradara and street-photographer Federico Ghiani. The fashion film and campaign images have a dynamic and contemporary look&feel, also thanks to the fine high-end looks selected by stylist Nicola Pantano from the collections of some of the most promising talents on the contemporary fashion scene: Alessandro Gilles, Antonio Corposanto, Arthur Arbesser, Ballantyne, Cavia, Claire, Dans les Rues, Francesca Bellavita, Funghi, Gentile, Haus Of Honey, Junk, Les Filles D'Eva, Mirial, Monte Sharp, Ni-do, Object Particular, OGR, Panchic, Pomandère, Weili Zheng.

Micam Milano
September 17 - 20, 2023
Fiera Milano
strada statale del Sempione 28
20017 Rho (MI)