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Who’s Next returns with a new edition
by Modem – Posted July 21 2023
© Modem

Whо’ѕ Nехt, оnе оf thе mоѕt іmроrtаnt fаѕhіоn еvеntѕ іn Раrіѕ, is а ѕоurсе оf mајоr іnѕріrаtіоn іn thе wоrld оf bеаutу, lіfеѕtуlе, ассеѕѕоrіеѕ, аnd rеаdу-tо-wеаr fаѕhіоn сlоthіng. Thе іntеrnаtіоnаl trаdе fаіr announces its back-to-school edition edition taking place from September 2 to 4, 2023 at Porte de Versailles.

"After Covid, WSN has shown resilience and innovation in finding the best solutions to adapt to an industry undergoing profound changes," said Frédéric Maus, ceo of WSN. "We have expanded our business by welcoming new entities, Bijorhca, Impact, Neonyt Paris, Traffic, satellites that are now integral parts of the WSN identity. Today, there is no other trade show in the world that brings together such a diverse range of creative industries and professionals in one place. To celebrate this new worldwide community and the resurgence of business in September, WSN establishes itself as the must-attend event for this 2023 back-to-school season."

A true wholesale temple for nearly thirtyyears, WSN has been supporting brands and retailers and serving as a generator of business, desires, and ideas by fostering the meeting of professionals from around the world and stimulating their growth as creative entities. As the year 2024 will celebrate WSN's 30th anniversary as well as 60 years of Salon International de la Lingerie, the back-to-school edition marks the inauguration of a new fashion calendar dictated by an increasing number of industry players, represented by Impact, Neonyt Paris, Bijorhca, and Traffic. Over 1200 brands and suppliers are expected for the new edition, benefiting from an enhanced selection. Who's Next establishes itself as the most anticipated European rendezvous for the industry and for next edition will feature 42% French brands and 58% international brands, an exceptional dynamic that confirms the growing influence of the WSN group on the international scene. Among all the countries present, the top 5 are Spain, Italy, India, Greece, and Turkey.

In September, WSN expands its ranks. The new edition marks one of the most beautiful and cutting-edge selections in the "Fame" space, with the return of iconic brands such as Hartford or Mes Demoiselles, as well as the arrival of new trending designers like The Tiny Big Sister or Sophie & Lucie. The Ulule space will showcase the new creative guard, Ancore, Belaia, The Dress Lab, Edo, and more, which is also part of the DNA of the WSN group since its inception. This season, the Who's Next offer includes 30% of new arrivals. The partnership with the Ulule platform continues. In its two years of existence, this collaboration has already supported nearly 230 young talents, and today, 12 of them have become independent brands, present at the trade show, with a growing business (Erro Maroquinerie, N'Go Shoes, Girafon Bleu). Wholesale, increasingly reconsidered by brands, is once again central and is proving to be a successful strategy. The presence of DNVBs (Digitally Native Vertical Brands), such as eyewear brand Jimmy Fairly, at the trade show, reflects the renewed interest of professionals in this channel, their desire to find growth opportunities, and to engage with a new audience on a larger scale. Identified by B-to-C retail brands as the reference for entering the wholesale market, Who's Next brings together brands and retailers to best develop their businesses and find new partners.

Who's Next, Impact, Neonyt Paris, Bijorhca, Traffic
Septemeber 2 - 4, 2023
Porte de Versailles
1 Place de la Porte de Versailles
75015 Paris
whosnext.com

© Modem