This season more than 40 Saudi designers animated Milan Fashion Week with events, expositions, fashion shows and a pop-up stores. This presence was brought about thanks to the collaborative relationship between the Saudi Fashion Commission, which promotes the 100 Saudi brands and the White salon, which hosted the Saudi showcase in the Visconti Pavilion.
Here is a selection of the Saudi Arabian brands present at the Visconti Pavilion highlighted by Modem.
Mona Alshebil
Mona Alshebil, a luxury contemporary brand, draws inspiration from Saudi heritage to create timeless pieces that celebrate the success of women. Influenced by the reflection of life and the need for positive change, the brand's modern, feminine designs embody the joyful colours of summer and the essence of classical elegance. Committed to sustainability, Mona Alshebil strives to craft high-quality fabrics and timeless styles that endure through the years and can be worn in versatile ways, creating a fresh look each time. With a vision to change the narrative, the brand encourages a conscious approach to fashion, advocating for buying less while still embracing style and sophistication.
Norms
Norms is a Saudi brand specialized in tailoring a bespoke women blazer to be worn as formal wear, abaya or evening wear. It target women who wants to look smart through an mpeccable tailoring. Its currently creating bespoke garment that is truly unique and made for each and every client
Rba New York
RBA New York is a hybrid Saudi-American brand, hailing from the fashion capital, New York. Its distinctive, sustainable, and cross-cultural designs made their runway debut at New York Fashion Week. The brand draws inspiration from various cultures, traditions, art, and the designer's travels. Each piece is crafted using locally-sourced fabrics, presenting a vision of diverse cultures that embody a harmonious fusion of traditions within a single design. RBA New York celebrates individuality and embraces diversity, aspiring to be an inspirational brand where the essence of unified beauty from different cultures shines through its sustainable creations.
Samar Nasraldin
Where East meets West, the brand draws inspiration from the spiritual journey through cultures and time, effortlessly combining function with flair. Samar Nasraldin delivers a modern, versatile wardrobe for the modern woman with the aim of creating a new informal form of beauty.With clothing designed and produced in-house in Saudi, the collections showcase the finest craftsmanship and materials.
Uscita
Uscita is the first gender fluid fashion brand in Saudi Arabia, founded in 2021. The name comes from the Italian"Exit" ponting to many meanings in a country where social and cultural changes are happening at a fast pace. With the transformative reform blueprint Vision 2030, the Kingdom is challenging the strict socially constructed gender roles in society. USCITA aims to be at the forefront of this change through the way men and women feel and act by dressing confidently.The brand wants to accompany the new generation to exit the status-quo of the dress code and be a change-maker?in the Kingdoms increasingly dynamic fashion industry.
Yataghan Jewellery
Yataghan Jewellery, founded in 2008 by Sarah Abudawood from Saudi Arabia, draws its inspiration from the unique shape and elegant craftsmanship of the Ottoman sword, the Yataghan. Engraved with Arabic poetry and adorned with exquisite gems, the Yataghan sword symbolises both artistry and sophistication. The brand has been a trailblazer in design innovation and has revolutionised the traditional Saudi jewellery market. Its success extends globally, with celebrities like Lady Gaga, Jennifer Lopez, and Billie Eilish among its clientele. Despite its Hollywood success, Yataghan Jewellery remains true to its roots. For Sarah, the heart of the brand lies in connecting with clients on a personal level, becoming a part of their growth and fulfillment journey. At Yataghan, the ultimate mission is to be an extension of their clients, reflecting their individuality and aspirations.
The Untitled Project
The Untitled Project is an eco-friendly clothing store that prioritises helping customers take their first step into a sustainable lifestyle by ethically producing handmade pieces, and ensuring every purchase leaves no carbon footprint. The brand aims to inspire women to portray the best version of themselves and to be confident in their own skin - and of course being their own label. It is dedicated to choosing and handpicking pieces of fabric designed to reflect individuality, while maintaining the highest quality of fabric. From urban to classic or workday to weekend, The Untitled Project recognises the importance of a diverse wardrobe and trendy styles.
Agmarat
Agmarat is a Saudi fashion brand renowned for its collection of elegant caftans and dresses. The brand prides itself on modern designs adorned with simple yet vibrant embroidery, making them the perfect choice for daily elegance. Each piece is carefully crafted using the finest materials, resulting in unique and exquisite designs. Style, elegance, and exceptional quality are at the core of Agmarat's creations, ensuring a truly luxurious experience.
