SIX BRANDS IN SIX SHOWROOMS
In this article, we published a series of brands presenting their SS25 collections in Milan in some of Modem’s Multi-label showroom partners: Mr. Mrs. Shirt @ Point by Mariapia Bernardis and co/ Disaya @ Studiozeta.org / Philip Karto @ The (...) Parlor./ Hayley Menzies @ Daniele Ghiselli Showroom / My Beachy Side @ Mirabel Edgedale / Tela @ Papaveri Showroom.
Click on the designers' images to find out more
MR. MRS. SHIRT
June 17 - July 19, 2024 @ Point di Mariapia Bernardis and co
via Giulio Uberti 13 - 20129 > Sales contact +39 02 20 24 32 38
Mr. Mrs. Shirt has a classic and contemporary style, outlining the chic attitude of Mr.Mrs.Shirt. Famous for the high quality of its silk. With a range that goes from silk shirt dresses, silk velvet t-shirts, skirts, pants, and lastly accessories such as scarves. A blender of simplicity and sophistication. And finally, they are inspired by the concept of “lines”.
DISAYA
June 14 - July 19, 2024 @ Studiozeta.org
via Friuli 26 - 20135 - Sales contact + 39 02 55 19 01 19
From start to finish, the core principle is to imbue pieces with a personal touch, both handcrafted and heartfelt. Beginning with the basics of traditional methods, meticulous attention is given to every detail in the silhouette sketch, echoing originality in fabric patterns exclusively designed and customized by Disaya.
PHILIP KARTO
June 15 - July 15, 2024 @ The (...) Parlor
via Pietro Colletta 69 - 20137 > Sales contact +39 02 89 69 49 10
Since its inception, the Philip Karto brand, founded by the homonymous designer and visionary, has been synonymous with luxury and exceptional craftsmanship. By incorporating innovative designs with high-quality, repurposed materials, Karto has created a loyal following of customers who appreciate the attention to detail and unique aesthetic his products embody. Through dedication and hard work, the brand has grown to offer a range of products, including handbags, apparel, and accessories.
HAYLEY MENZIES
June 10 - July 19, 2024 @ Daniele Ghiselli Showroom
via Sidoli 19 - 20129 Sales contact +39 02 70 10 08 03
A fashion fairytale: From market stall to global winner Hayley Menzies is a London-based contemporary ready-to-wear brand established in 2011. Embrace the brand's signature bold prints and vibrant colors in the form of bold jacquard and chunky cable knits, and the latest addition of fluid silk dresses, blouses, and skirts. Each piece combines Hayley’s elegant British style with a dose of eccentricity bringing the cool effortlessness of the Portobello girl into your wardrobe.
MY BEACHY SIDE
June 16 - 19, 2024 @ Mirabel Edgedale - e.mail
Grand Hotel et de Milan - Via Alessandro Manzoni 29 - 2012
Gamze Ates founded My Beachy Side in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste.
My Beachy Side's model provides financial stability, independence, community-building and leadership skills to the artisans it employs.
TELA
Until October 04, 2024 @ Papaveri Showroom +39 02 55 19 96 78
via Nino Bixio 42 - 20129 - Sales contact: Paola Zavattoni e.mail
Tela is an Italian brand that was born in 2010 under the creative direction of Federica Mora. It is a contemporary, essential look, characterized by a constant search for refined simplicity, where volumes, shapes, and precious and innovative materials are the protagonists. Feminine and versatile; minimal, with continuous research and passion for purity.