On the occasion of Paris Men's Fashion Week SS25, among the brands of designers who are showing for the first time in Paris, Modem highlights Meta Campania Collective, 032C, 3.Paradis, Prototypes and Yenesai.
Click on the designers' images to find out more.
Meta Campania Collective
Meta Campania Collective is a luxury brand for timeless yet contemporary essentials co-founded and directed by Jon Strassburg. The chief inspiration of the brand is the nonchalance of the way an artist dresses, lives, and works. With a focus on the quality of make, fit, and material, Meta Campania Collective is characterized by the lived-in individuality of each and every piece it creates. The label is Made in Italy.
032C
032C is a media and fashion company for the 21st century. Founded by Joerg Koch in 2000, 032c began as a magazine in Berlin. Now it is a fully-fledged fashion brand that creates ready-to-wear collections and community-catalysing experiences on a global scale. 032C ready-to-wear includes womenswear, menswear, and unisex clothing designed by creative director Maria Koch, who boasts a background in Jil Sander, Mario Schwab, and a consulting role at Yeezy. Within the framework of seasonal presentations, the label explores the evolving nature of fashion itself, as a design practice and as an industry, as a tool for actualization, and as lived experience. The brand is characterized by a refined approach to fashion with a German style.
032C Sale Campaign SS 25
June 20 - 26 - hA Showroom:: 5 Rue Ste-Anastase - 75003 Paris
June 30 - July 07 - hA Showroom:: Via Rezia 2 - 20135 Milan
3.Paradis
3.Paradis is a French-Canadian contemporary ready-to-wear brand by creative director Emeric Tchatchoua. Established in 2013, the brand was founded on a message of freedom, hope, and universalism informed by the journey of life. Central to this is storytelling through the language of symbols which have come to define the brand’s visual signature. The brand mixes the excellence of craftsmanship, the power of messages, the singularity of styles, and the richness of cultures to create luxurious, dreamy, and inspiring fashion, allowing everyone to live a dream of freedom, fantasy, and fulfillment. 3.Paradis exemplifies the art of mixing as a lyrical metaphor celebrating our diversity and fostering a collective life of abundance, while promoting values of liberation, universalism, and hope worldwide.
3.Paradis Sale Campaign SS 25
June 19 - 23 - Sphere PFW®: Palais de Tokyo - 75016 Paris
Prototypes
Prototypes is a fashion brand based in Zurich. It aims to tap into the potential that lies idle. Rather than producing new garments, the design collective opts for an approach focused on strategies of upcycling and repurposing. In three conceptually interwoven lines, Prototypes facilitates a sustainable attitude towards making and wearing fashion. Out with the new and in with the old. Prototypes core offering is the Second Life Line, which makes use of deadstock fabric and garments to create new pieces of clothing. In addition, the guidance The Proto Packs equip those with the will and desire to do it themselves with a manual and sewing patterns to do so. All the material used for the packaging is biodegradable and the labels are made from recycled plastic bottles.
Yenesai
Yenesai is a London-based brand. Drawing its name from the river Yenisey, from the majestic Yenisey, one of the earth's longest rivers and a crucial support for ancient roaming cultures, Yenesai supports its wearer as they traverse environments dense and desolate alike. Sourced from a global network of ateliers spanning Riga to Tokyo, much of the core catalog is hand-assembled using a tapestry of local production techniques. Alongside these traditional avenues of production, experimentation with proprietary fabrics and 3D printing is a defining facet of the internal design process. Yenesai is committed to the responsible sourcing of materials and labor, and the minimization of waste in its supply chain.
Photo: Yenesai SS25 collection. Courtesy images
