SIX BRANDS IN SIX SHOWROOMS
After "Chapter 1" see > here in this article we published a series of brands presenting their Pre-25 collections in Paris in some of Modem’s Multi-label showroom partners:: Bec + Bridge @ Claret Showroom / Aya Muse @ Del Rainbow / alix of bohemia @ Findings / Dou Bochi @ Talent To Trend/ Adidem-Asterisks @ Talk Studio / Mii @ Showroomthomasdufour.
Click on the designers' images to find out more
BEC + BRIDGE
June 20 - 25, 2024 @ Claret Showroom +44 (0)207 603 2043
13 Rue du Mail - 75002 > Contact: Laura O’Connell-Jones
Bec + Bridge is the luxe womenswear label created in 2003 by two dynamic personalities, Becky Cooper and Bridget Yorston. The duo have carved a niche in the Australian industry with their shared vision and intuitive business sense, earning the Bec + Bridge brand a formidable reputation both locally and abroad.
AYA MUSE
June 20 - 26, 2024 @ Del Rainbow
9 Ave Hoche (Bldg B) - 75008 > Contact: Bianca Gregg
Designed in the heart of Los Angeles, Aya Muse is derived from the Japanese word meaning beautiful and the Greek word for inspiration. Aya Muse quite literally means beautiful inspiration. Aya Muse deconstructs the status quo and makes it her own. She develops trends based on what she wants to wear, not what she thinks others might. She designs pieces that are missing from the current market and offers women around the world a chance to feel like a slightly cooler version of themselves. All Aya Muse products are ethically made, focused on recycled fabrics, and single-use plastic-free.
ALIX OF BOHEMIA
June 21 - 25, 2024 @ Findings +33 06 15 37 49 81
7 Ave Franklin Roosevelt, (Fl.2&3) - 75008 > Contact; Raffaella Re
Alix is the offspring of an Italian textile ancestry and generations of French artists, she currently resides in New York. she sews daily in her atelier with her team, producing limited runs, one-of-a-kind pieces, and custom commissions by appointment. In 2018, Alix of Bohemia expanded beyond her bespoke pieces and began designing and producing collections for the annual seasons.
MII
June 20 - 25, 2024 @ Showroomthomasdufour +33 (0)4 90 51 98 41
Hotel de Sauroy, 58 Rue Charlot - 75003 > Contact: Sophie Pauleau
Founded in 2012 by the French/Indian designer couple Bapan Dutta and Lucie Bourreau, Mii is a clever and joyful cocktail. In the Shakers, they mix their cultures, know-how, modernity, tradition, humor and poetry, colors, materials, prints, art, and literature ''We create and design all of our fabrics each season. Let's start with yarn! We work with natural materials such as khadi cotton, linen, wool, silk, cashmere, and mohair... We develop and produce mii products locally in the Bengal, where the know-how making textiles is particularly rich''.
ADIDEM ASTERISKS
June 18 - 25, 2024 @ Talk Studio +33 (0)1 40 28 17 90
118 Rue de Turenne - 75003 > Contact: Christophe Nguyen
Adidem is a Toronto-based label, with a multidisciplinary approach to design. Tailored through interest in art, global urban culture, sports, music, science, and photography. Through these mediums, a perspective approach to rudimentary design has been carved. The collections are rooted in menswear with an emphasis on sportswear, bold graphic design, collegiate civvies, and various forms of workwear. The collections are tailored to both men and women and offer an array of easily assimilable staples to any wardrobe.
DOU BOCHI
June 21 - 27, 2024 @ Talent To Trend +33 (0)6 63 92 50 12
26 Rue du Bouloi - 75001 > Contact: Miyoko Foulon
Created in 2016 by Eric Bergère (Hermès, Lanvin, Armani, Inès de la Fressange..), Dou Bochi is an ode to the raw elegance of the Camargue. Dou Bochi dresses are dresses, with clean lines, that sublimate all women, highlighting their allure, sizes, and necklines, thanks to subtly placed slit games and inventive backstage. No buttons, no zippers, no liners. High-end linen, legitimately ecological, is the basic material for DOU BOCHI creations. It is water-efficient, grown in France, and woven in Belgium. The Dou Bochi woman thus benefits from a choice of dresses, declined by a designer with a demanding design, who offers her timeless and unique models, adapted to her silhouette.