The summer edition for the spring/summer 2025 season of Supreme Kids, held from July 12 to 14, 2024, confirmed this once again and underlined the unique status of the order fair in the European and international environment.

Despite the difficult market situation in the retail sector, buyers and visitors made their way to the MTC world of fashion, Haus 1, and were inspired by the exciting variety of brands and collections. Declining visitor frequencies in retail and the changed retail situation lead to hesitant ordering behavior among buyers, which poses challenges for the kidswear market. Supreme Kids meets these challenges with an attractive and service-orientated order fair. Especially in these times, the Supreme Kids organizers need to continue to develop the event and create a reliable, important basis for all those involved to focus on networking. With this attitude and a realistic assessment of current market developments, many exhibitors were able to leave Supreme Kids with a positive conclusion.

"This is our second time at the trade fair and we also found this edition very good and successful. We met the customers we wanted to meet. We also wrote to some new customers, which of course made us very happy. Everything went really well in terms of organization," said Heiko Bartel, sales manager, and Lara Brebeck, sales operations manager, Emma & Noah GmbH.

"We cannot ignore developments in the retail sector. In today's world, we have to take a realistic view of the market. This realism has been recognized by our exhibitors. Specialist retailers, department stores, and boutiques are increasingly facing new competition that is attacking their expertise in the baby and children's market. Many chain stores, discounters, and even drugstore chains have massively expanded their range in the kidswear segment, leaving a scar on specialist retailers. As a result, the second pair of wellies for children's clothing often becomes a takeaway item from the new competition. To counteract this, our task at Supreme Kids is not only to offer exciting brands a great environment in which they can cross-fertilize each other but also to communicate this to buyers. Brands are also increasingly doing their homework in advance and are no longer waiting for the desired customer to come by," commented Aline Müller-Schade, managing partner of the Supreme Group.

Next edition of Supreme Kids
January 24 - 26, 2025
MTC world of fashion, Haus 1
Ingolstädter Straße 45 / Taunusstraße 45
80807 Munich
www.thesupremegroup.de