Zona20 Milano is a gender-neutral slow fashion brand Made in Italy, born from the intuition of Zoe and Cherie Wang. The brand showcases its SS25 collection during Milan Women's Fashion Week for the first time with an exclusive event presentation on September 19, 2024.
Zona20 Milano's collections draw inspiration from the authenticity of Italian craftsmanship and expertise, combining contemporary and deconstructed designs with classic elements to achieve an essential, minimalist structural purity. The concepts of ethics and responsibility are deeply rooted in the brand starting from the name: Zona20, which in Europe has a symbolic meaning, indicating a maximum speed of 20 km/h in specific areas. This embodies an approach that involves slowing down to create designs that are classic, timeless, and above all sustainable for the planet. The production is 100% made in Italy and includes only low environmental impact producers who use 2.0 technologies.
Zona20 Milano was founded by the duo Zoe Wang and Cherie in 2023 to explore territories of fashion and design, maintaining a solid balance between tradition and innovation and guaranteeing profound ethics in every phase of the process. Zoe is the creative director with a great passion for Italy. In fact, since her first steps in fashion, Zoe discovered her vocation for Made in Italy, studying and working in contact with the excellence of Italian reality. After graduating in Fashion Design from the Istituto Marangoni in Milan and presenting her graduation project on the Pitti Uomo catwalk, Zoe continued her studies in Fashion Management and Marketing at the London College of Fashion. Then she returned to work in Italy for important luxury brands. Her sister Cherie boasts a degree in Mathematics and Economics from University College London and a Masters in Finance and Accounting from Imperial College. She plays the role of supply chain & financial manager.
You have Asian origins but grew up in Europe. Does your cultural background influence your vision?
Our Asian origins and our growth in European reality have given rise to a vision strongly influenced by both cultures, which is immediately evident in our collections. Our international experience has allowed us to have a 360° vision of fashion, history, and trends. The Zona20 Milano collection was born from the desire to represent the concept of gender equity and contemporary fashion and is the result of a profound contamination between the European and Eastern world, which translates into unique and refined fabrics, shapes, and details.
What is the philosophy of the brand? Do you have specific aesthetic references for your creations?
In addition to being a luxury Italian brand, Zona20 Milano represents a lively and international community in which youngness, creativity, and unisex fashion come together to provide values and inspiration. We are an urban quiet luxury brand that does not represent a trend, but a history of values and dedication, deeply rooted in the authenticity of Italian craftsmanship and know-how. Our gender-neutral, refined, and sophisticated products combine futuristic and deconstructed designs with classic elements. We are inspired by architecture and the sartorial world, by elegance, by the study of details and shapes, at the same time we look forward, holding these principles firmly and making them ours, but reinterpreting them according to modern culture.
What are the key concepts on which your vision is based?
We believe in a strong and ageless community, linked by profound values such as inclusiveness, creativity, gender equality, and love for beauty in all its forms. Our goal is to create slow-fashion, slow down to create classic and timeless designs, minimalist but sophisticated, rich in refined details, and above all sustainable for the planet. The key concepts are:
Unisex: without gender differences, we want to represent every type of consumer who is inspired by beauty and authenticity
Unique: to tell every face of individuality
United: in a community linked by values and a sense of belonging
Made In Italy: qualitative excellence, craftsmanship, and experience for the creation of unique products
Eco Friendly: transparency, ethics, and sustainability at every process stage to guarantee products with low environmental impact.
What is the inspiration for the SS25 collection?
Discovering nature through different elements that recall the relaxing sounds of the sea, and the sand and enhance the sun's brightness: this is the inspiration of "Sound of Sun", the new Spring Summer 2025 collection. We explored textures and materials inspired by the elements of the Earth, such as linen, cotton, silk, and fresh wool, creating a range of high-quality garments. Zona20 Milano combines the Italian sartorial tradition with a contemporary vision, reinterpreting classic garments, totally made in Italy, through new volumes, asymmetries, and overlaps. In our collections, fashion transcends gender boundaries, the lines between masculine and feminine merge in a harmonious expression, and the genderless concept is central: light and fluid materials are expressed through clothes that allow you to express your individuality without restrictions, promoting inclusive and free fashion. The garments from the “Sound of Sun” collection by Zona20 Milano are an invitation to rediscover one's essence and celebrate the beauty of diversity, tranquility, and inner peace, in contrast to the chaos of the city.
Zona20 Milano
SS25 Presentation
September 19, 2024
10:00 - 18:00
Atelier Foro Buonaparte
Foro Buonaparte 52
20121 Milano
