The BFC-British Fashion Council expanded version of its consumer facing CWC-City Wide Celebration with the programme of events extending to Manchester and Newcastle for the first time.

CWC is a programme of over 1,000 unique experiences and activities open to the public from over 350 brands throughout September taking place in London, Manchester and Newcastle. Curated by the BFC, CWC celebrates the very best of British city culture while cementing the country’s status as a leading fashion powerhouse during LFW’s 40th anniversary year. The programme aims to support and promote retail across the UK while driving the fashion conversation forward through industry wide participation and partnerships.

Manchester and Newcastle are leading destinations for fashion and culture in the country with a rich history in fashion, textiles and retail. With world leading fashion education and their vibrant music and nightlife scene, they have served as a playground for designers and creatives alike for decades.

Renowned shopping destinations Covent Garden (London), Selfridges (Manchester) and Fenwick (Newcastle) kick off celebrations in each city, offering a series of activations for customers and style enthusiasts.

“As we celebrate 40 years of London Fashion Week presented by 1664 Blanc, we are very excited to extend our LFW City Wide Celebration across the UK for the first time," said Caroline Rush CBE, chief cxecutive, British Fashion Council. "BFC is committed to supporting retail and our brilliant network of designer businesses not only in London but across the UK and we are really looking forward to witnessing Manchester and Newcastle come to life with their own programme of events throughout September. LFW has continually been a pioneer when it comes to opening up its doors and inviting consumers to participate, enabling brands and businesses to connect to customers through cultural moments and events is core to its impact. Our principal partner 1664 Blanc has enabled us to extend this even further by opening up LFW all year with their fantastic lineup of events.”

LFW’s principal partner 1664 Blanc, takes over London’s Covent Garden Piazza with its ‘Explorations in Blue’ activation, from September 13 to 14. Guests can grab a limited edition print available from LFW designer Tolu Coker, explore "Le Journal Bleu" a bespoke commemorative newspaper that celebrates 40 years of LFW, and enjoy a drink of 1664 Blanc.

During London Fashion Week, Fenwick Newcastle hosts a series of exclusive activations, including their latest restaurant opening Fred's, a French-inspired take on Newcastle's own Terrace Tea Room opened in 1911 by Fred Fenwick. Pop ups include an exciting takeover of Roof 39 by Charlotte Tilbury from Sept 3 - 16. Celebrating their latest beauty launches, expect Tilbury-inspired bespoke cocktails, sweet treats and an iconic Afternoon Tea.

The full list of experiences is available on the LFW website.

Photo: Anciela City Wide Celebration