AAA Showroom stands for exploration, innovation, and collaboration. The approach is centered around fostering a sense of community within the designer ecosystem. AAA provides a platform for designers to express their individuality and connect with their buyers, as well as like-minded individuals in the industry. In addition, to showcasing the collections, AAA encourages designers to host their own events, such as presentations and PR engagements, allowing them to further engage with their audience.
This season the showroom has made the SS25 sales campaign in Paris from Sept.25 to Oct. 02, 2024 @ 98 Rue de Turenne - 75003
> Send an Email > Ph : +852 95046627
Brands Paris sales campaigns:
M & W Rtw: Phenotypsetter, Ymdh, Modement.
W Rtw: Anthora Collection, YC, Weavipedia, Stephanos, V Vissi
Spotlight on: Murfilau, Phenotypsetter, and Stephanos
Click on the brands' images to open their Instagram
MURFILAU
Designer: Murfi Lau
Hong Kong born Designer Murfi Lau amalgamates his oriental heritage, contemporary and forward-thinking design with ever-evolving avant-garde aesthetic. Grounded in the interplay between creativity and deconstruction of cultural elements, Murfi Lau offers a sophisticated take on contemporary luxury with unusual pattern cutting, story-telling detailing. With upholding its dedication to delicate craftmanship in his homegrown, Murfi Lau inscribes its intuitive blend of innovation and traditions into clothes ready for real-world -wear.
PHENOTYPSETTER
Designer: Ng Kong Wah
Phenotypsetter stands for an attitude for playful, unconventional, forward and creative concept of clothes. The brand has a way of thinking about silhouettes: "The way we dress doesn't confine our gender and body. Phenotypsetter starts with gender neutral clothing." Form could be made not aligning with the body, being playful and for the purpose of redefinition. Witty clothes made in a novel approach are a companion for the body. The designer appreciates art and design, quality over quantity. Phenotypsetter incorporates handmade details into the design creating alternative textures for fabrics and graphics.
STEPHANOS
Created by Forever Steve Limited
Stephanos is a brand name derived from the Greek word for "crown" or "crowned", encapsulating the essence of the vision the brand hope to bring to all people: "Everyone should have their own crown." This vision emphasizes the importance of self-worth, self-expression, and self-confidence. Every person should feel confident and beautiful in their own right.
As a fashion brand Stephanos aims to be a powerful tool for a person's self-expression and self-confidence. Through deconstructing, re-assembling, and fluid designs that constantly explore possibilities, the brand provides innovative and transformative fashion choices, empowering people to embrace their individuality and express themselves authentically.
