On October 19, 2024, as part of Shanghai Fashion Week, Moncler will unveil "The City of Genius: a metropolis of immersive experiences that will act as a global epicenter of creativity".
Blending creativity and innovation with its unique local culture, Shanghai has inspired the next chapter of Moncler Genius, and will host the event that raises the question: How do you live Genius?
Following the belief that we are all born Genius, and uncreative behavior is learned as we grow up in life, Moncler Genius strives to always bring new ideas into existence, unleashing imagination and putting creativity at the very center of everything.
"The City of Genius" will be a place for creative communities to observe, engage and experience what is possible beyond conventions, where luxury, art, design and entertainment collide together.
In Shanghai, The City of Genius will rise over an unprecedented 30,000 square-meter space where different neighborhoods that epitomize strong creative concepts will showcase new collections and experiences co-created by a new lineup of global creative visionaries.
The new lineup of Moncler Genius co-creators includes:
Edward Enninful (OBE)
A leading voice in the creative industry, Edward Enninful has brought a unique perspective to global fashion and culture over the last three decades, always with the mission of championing marginalized communities and emerging talent. He is the editorial advisor at British Vogue and global creative and cultural advisor of Vogue.
> Edward Enninful Instagram
FRGMT by Hiroshi Fujiwara
A long-lasting Moncler Genius friend, Hiroshi Fujiwara is considered the godfather of streetwear, driving his power of influence across the world of design and music. He has been a pivotal figure in shaping culture for decades.
> Hiroshi Fujiwara Instagram
Gilga Farm by Donald Glover
Glover is a globally known, multi-talented and award-winning actor, musician, writer, comedian, director, and producer. A true icon and one of the most innovative voices in entertainment today.
> Donald Glover Instagram
LuLu Li
Chinese multidisciplinary artist, who elucidates and exposes the unknown, hidden, and imperceptible through her art. Leveraging the power of sculpture, digital tools, video and painting, she creates visceral and distinctive work.
> LuLu Li Instagram
Mercedes-Benz by Nigo
Japanese music producer and designer Nigo has been a true driving force behind some of the most relevant street-inspired labels for the past 20 years. He is currently creative director of Kenzo and Human Made. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. As a pioneer of automotive engineering, the company’s focus remains on innovative and green technologies as well as on safe and superior vehicles that captivate and inspire.
> Nigo Instagram
Palm Angels
By hybridizing Italian tailoring with Californian culture, Palm Angels disrupts the status quo, effectively erasing the borders between casual and formal. Francesco Ragazzi started Palm Angels in 2014 as a photographic documentation of LA’s skater culture, then as a brand in 2015.
> Francesco Ragazzi Instagram
A$AP Rocky
A multi-hyphenated artist, entrepreneur, actor and fashion icon, globally renowned for his experimental approach to music, and his flair and influence on the worlds of fashion, design and street culture. He recently was nominated one of the co-chairs of the upcoming prestigious Met Ball.
> A$AP Rocky Instagram
Willow Smith
At the forefront of redefining boundaries and setting new standards of innovation and authenticity. A generational trailblazer and multi-faceted artist, musician, author, Daytime Emmy award-winning talk show host, and visionary.
> Willow Smith Instagram
In addition to the Moncler Genius 2024 lineup, special showcases of creativity will be made by Rick Owens, the American-born, Paris-based multidisciplinary designer and label, famous for its distinctive and groundbreaking collections and aesthetics, and Jil Sander, under the creative direction of Lucie and Luke Meier since 2017, the brand pioneers modern luxury, building on a legacy of minimalism with sensuality and craft. They both will present their own concepts and collections at "The City of Genius".
> Rick Owens Instagram
> Lucie and Luke Meier Instagram
The inspiration for "The City of Genius" comes from a 1960s study according to which 98% of five-year-olds qualified as geniuses. By the time they reached adulthood, however, that percentage decreased to 2%.
The process of living and the constraints of growing up somehow de-geniuses the mind. The challenge for everyone is to keep our internal genius alive, following the example of the creative minds of the Moncler Genius 2024 roster, by keeping their 5-year-old selves alive and kicking. The teaser campaign, titled Born Genius - see below the video - imagines these Moncler geniuses as five-year-old muses of themselves.
Based on Moncler and Shanghai’s mutual values of innovation and creativity, "The City of Genius" will push the boundaries of fashion and luxury through a combined global and Chinese expression of creativity.
"The City of Genius" @ Shanghai Fashion Week
The event will take place on October 19, 2024
and will be live streamed on WeChat, Douyin, RED, and Weibo.
Photo: Moncler, The City of Genius
