RoomRoom Showroom as a strategic partner of Ontimeshow, enjoys unique advantages in brand resources. From brand matrix selection to channel resource integration, it achieves a symbiotic balance between creativity and commerce, contributing to greater cultural and commercial value for the Chinese fashion industry. Simultaneously, it promotes effective interaction between domestic and international fashion industries, accompanying brands on their long-term growth journey.
OCTOBER 09 - 13, 2024
@ West Bund Art Center (A 2F) - 2555 Longteng Ave, Xuhui District
Brands RTW: by Fang, Chen Xu, coor, Goen.J, Haizen Wang, Jarelzhang, La Maison Jade, lesugiatelier「SUGl」, Momonary, Oude Waag, Riz Poli, Self-Portrait, Studio Jkoo, System, The Meaning Of, Unchatgris, 對倒 DuìDào, 璞见集 Pu Jian Ji.
Guest Projects: Didu, Karmuel Young, Kusikohc, Sanspeng, Ximonlee, Yueqi Qi.
Brand Acc.: Dovetail 卯时, Olio E Aceto, Sale E Pepe, Soft Mountains, Untitlab, Yanxue As Pure As This, 独本.
Brand Lifestyle.: 在野南杂 Risocial.
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In this article we highlight the following Room Room Showroom's collections: by FANG, Oude Waag, Riz Poli and 璞见集 PuJianJi.
Click on the designers' images to open their Instagram
BY FANG
Since its birth in 2015, by FANG, a fashion house that fuses Parisian and Shanghainese styles, has been dedicated to the pursuit of excellence and innovation with its couture lines and haute couture collections, with subtle origami elements at its core and unique artisanal craftsmanship as its soul, shining on the global fashion stage.
OUDE WAAG
‘Oude' for old, 'waag' for weight, named for the 17th century weigh house in Amsterdam, used to set standards for the value of goods. Founded in 2017, shanghai-based oude waag is quickly earning a reputation as a rising force in chinese luxury. Creative diretor Jingwei Yin describes the brand as "like keeping a diary" - an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.
RIZ POLI
Riz Poli was founded in Paris in September 2021 as a men's and women's fashion brand founded by designer Chen. Inspired by Chilean poet Neruda’s “Ode to Bread,” the entire Parisian metropolis serves as a source of inspiration to refine the wardrobes of today’s youth. SS25 takes the theme “Quaintrelle,” derived from the word Quaint, trying to represent men and women who have unique styles and passionate lives beyond traditional roles, while encouraging the breaking of stereotypes and embracing each person’s intelligence, creativity, and personal style.
璞见集PUJIANJI
PuJianJi is an original art and literature brand founded in 2022, stating that “every piece of clothing is a poem” as its design wishes to write poems in the form of clothing, and using time, memory and emotion as clues to tell the most simple daily stories in life. Putting down subjective thinking, breaking traditional definitions, and abandoning the concept of a complete series, the brand treats each piece of clothing as an independent individual, accepting the inevitable result in the process of creating contingency, and taking de-designing as the initial concept of the design, the brand expresses the heaviness and strength of life in a softened way.
© Modem