Pitti Immagine launches a partnership with Japan Fashion Week Organization to reinforce promotional activities related to Pitti Uomo towards the Japanese media and the fashion system, to develop special projects focusing on menswear and lifestyle.
“The Japanese fashion system, as a whole, - said Raffaello Napoleone, Pitti Immagine chief executive officer - plays a central role for Italian fashion and therefore for the Pitti Immagine trade fair activities in the clothing and textile sector. And we know how useful the Pitti fairs and events are also for the global promotion of the best Japanese fashion proposals. We believe that, especially now, when the long wave of economic and political shocks of the last five years is being felt most strongly on international trade, our commitment to Japan must grow in quantity and quality, especially through coordinated and unified action in the direction that addresses manufacturing companies, specialized shops and department stores, young designers and emerging brands.”
“With the aim of starting an integrated promotional policy towards the different players and most influential communities of Japanese fashion, the choice to collaborate with Japan Fashion Week was natural, given the role of essential reference that it has towards the entire fashion system of its country. Moreover, Pitti Uomo and JFW have a long history of successful joint projects, the result of a beautiful harmony of intent and methods of execution. On the occasion of the upcoming Pitti press tour in Asia, we are happy to start a new and promising joint work,” added Napoleone.
Comment from Hiroshi Komoda, the Japan Fashion Week Organization executive director, about the new partnership: “We are very honored to build this partnership with Pitti Immagine, which has a history of more than 50 years and not only deals with garments but materials like us. Pitti Immagine Uomo has been the efficient first step into the European market for many Japanese brands. From 2012, through many collaborations with Pitti Immagine, we have introduced more than 50 brands and projects within th Pitti Uomo platform. Just to mention a few, Versus Tokyo, sulvam, Bed j.w. Ford, yoshiokubo, Tokyo Fashion Award, Tokyo Knit, and J∞Quality. We hope to empower both the Italian and the Japanese fashion industry with our partnership by taking care of the journalists that covers the event and furthermore, we hope to expand the event with buyers, exhibitors, and events.”
Photo: From right to left. Hiroshi Komoda, the Japan Fashion Week Organization Executive Director, Setchu Designer Satoshi Kuwata, Pitti Immagine Special Events Coordinator / Francesca Tacconi, Pitti Immagine chief communication officer and deputy general manager /Lapo Cianchi
