The Who’s Next trade show continues its growth focusing on two main planks: wholesale business expertise and the societal and cultural dimension of fashion.

The new edition taking place from January 18 to 20, 2025 at Porte de Versailles promises to be a resolutely immersive experience, where sectors and inspirations converge to offer a unified and daring vision of tomorrow’s creative landscape. Over three days, the whole fashion sector will be represented in Hall 1 by Who’s Next, Impact and Neonyt Paris, Bijorhca, and in Hall 3 by the Salon International de la Lingerie alongside Interfilière Paris.

Who’s Next January edition will showcase AH25/26 collections, which combine colour and softness, with innovative go-to brands and freshly discovered young designers. The event will present for the first time a new project: the editorial selection Brut Icon. This totally open space in the heart of Hall 1 is an opportunity to discover some international twenty ultracreative brands.

For over 5 years, Impact and Neonyt Paris have been bringing people together for a unique fashion event, a place where every interaction opens up new perspectives. For this latest edition, Impact and Neonyt Paris are joining forces up with leading fashion media outlet The Good Goods. This inspiring destination is built around a forum of fashion pieces by Who’s Next brands from
the Impact and Neonyt Paris sustainable pathway and curated by The Good Goods, as well as a programme of engaging talks.

Within the framework of its support and business solutions strategy, WSN brings together experts from different fields and sectors under the WSN Academy banner to help brands and retailers with their development issues. In the run-up to the event, exhibiting brands were able to take advantage of a series of webinars providing tangible answers to practical questions linked to the preparation of the Show. In January, at Who’s Next, the WSN Academy will be strategically positioned alongside the Buyers’
Lounge to answer their questions about retail. The event includes a variety of formats such as talks, masterclasses, workshops and one-to-one meetings led by a panel of experts and organisations (FFPAPF, FNH, DHL and ADC). After the 3 days of Who’s Next, the WSN Academy will be extending its turnkey online and face-toface support, with activations at other events, online conferences and personalised coaching, to help everyone’s business evolve with concrete approaches.

Launched last September, Loud embodies the cultural experience of Who’s Next and examines the fashion lifestyle, with a rich programme of talks organised with media company S-quive revolving around 3 main themes: Inspiring testimonials, When societal trends influence the market, Culture at the service of image.

Session after session, Who’s Next undergoes a metamorphosis to keep up with market and consumer trends. In response to demand from concept stores, the show has broadened its offering, which is increasingly lifestyle-oriented, by introducing wellness and beauty areas and, through its partnership with Ankorstore, decoration and gourmet food brands.

"In 2024, the WSN group has transformed its events, notably with the launch of Matter and Shape last March. On the eve of 2025, we’re approaching the new year by accelerating these trends, with great prospects for development to be expected in the coming months," said Frédéric Maus, managing director of the WSN Group.

Who’s Next - Impact - Neonyt Paris - Bijorhca - Hall 1
January 18 - 20, 2025
Porte de Versailles, Paris 15ème
whosnext.com