February 06, 2025 the Korea Creative Content Agency (KOCCA) will host The Selects presentation at Seoul Fashion Week FW 2025. The Selects is an initiative designed to elevate Korean fashion on the global stage, supporting the overseas expansion of these innovative brands and creating valuable business opportunities.
The featured brands: Bonbom, EENK, Enor, Hankim, Kimhēkim, Kijun, JulyColumn, VeganTiger.
Thursday, February 6, 2025 -12:00 PM
@ Art Hall 2, DDP, Seoul
These brands will also showcase their collections in Paris, London, Milan, Tokyo and Shanghai.
Click on the brands' images to open their Instagram
BONBOM
Artistic Direction: BonBom Jo.
> Bonbom Sale Contact E-mail + 82 10 4149 1303
Bonbom is a high-end unisex brand centered on women's clothing established and developed by designer Bon-bom Jo in 2020. The brand pursues a hybrid sensibility that goes back and forth between tailoring and street-wear, couture and real-way, sporty elements and cultural reference on historical garments, past and present, present and future.
EENK
Artistic Direction: Hyemee Lee.
> EENK Sale Contact E-mail + 82 10-6490-8260
Eenk was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. Eenk has launched ‘The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. The letter A has a special meaning for Eenk. Eenk, which last season completed its collection concept in alphabetical order, starting with B and ending with Z, is at a new starting point for SS 2025. In the spirit of a fresh start, the brand immersed itself in its archives and identity to create the A for Aesthetics collection. Vintage, classics and tradition are at the heart of the collection, as they have been in the past as Eenk has steadily built layer by layer.
ENOR
Artistic Direction: Jinhye Park.
> Enor Sale Contact E-mail +82 10-3520-2940
Enor: Infusing vibrant meaning into everyday life. Reinterpreting the past and the traces of nature, Enor strives to create witty narratives using various textures and colors. Enor aspires to harmoniously merge with each individual's life.
HANKIM
Artistic Direction: Han Kim.
> Hankim Sale Contact E-mail +82 70-8098-7881
Hankim a contemporary womenswear brand, was founded by designer Han Kim. debuted at Paris Fashion Week, spring summer2020. The brand Hankim reinterprets the beauty of modern women and adds experimental colours and strange details to witty unraveling the brand values. KIM has won SFDF Samsung Design Fund, the Sophie Hallette Prize, Grayson Perry award and the Alcantara Award. After returning to Korea, he officially launched the brand named 'Hankim' in 2019.
KIMHĒKIM
Artistic Direction: Kiminte Kimhekim.
> Kimhekim Sale Contact E-mail +82 10-7773-0361
The brand was founded in August 2016 by Kiminte Kimhekim. Initiated to the craft of clothes making by his grandmother, Kiminte honed his skills at prestigious fashion houses in France before deciding to tell his own story. Infused with the heritage of the eponymous ancient Korean royal family, Kimhekim reinvents resolutely modern pieces with a knowledgeable focus on tailoring and the art of craftsmanship. The brand blends minimalist silhouettes with outstanding details to create disruptive couture-level collections.
KIJUN
Artistic Direction: Hyunwoo Kim.
> Kijun Sale Contact E-mail +82 10-7656-5535
Kijun, a word for "Standard" in Korean, is a Seoul-based designer brand, presenting a new standard that breaks out of rigid conventionality. We discover a new standard of beauty from the past, evocative of coming across an old photograph of one's mother—both familiar and unfamiliar. Women from different cultures, with their honesty, boldness, and wit —we revive them in Kijun's own vocabulary.
JULYCOLUMN
Artistic Direction: Sooy Park.
> Julycolumn Sale Contact E-mail +44 7962 348521
July Column experimentally takes the creative minded professional woman’s lifestyle into consideration, celebrating them through collections that encompass every angle of the multi-faceted lives of women. Fashions that are targeted for a specific clientele which usually are only available in an environment of extreme exclusivity are made more approachable through July Column’s tireless effort to establish respect for tradition, process, and craftsmanship. The boutiques made-to-order production model achieves an exclusive and personal experience for the clientele, through long term communication and deep understanding of the modern women’s lifestyle.
VEGAN TIGER
Artistic Direction: Yang Yoon A.
> Vegan Tiger Sale Contact E-mail +82-10-5678-3838
VeganTiger is the first cruelty-free Vegan Fashion Brand in Korea, carrying the slogan 'Cruelty-Free.' The brand name, VeganTiger, juxtaposes the contrasting words vegan and tiger, symbolizing a compassionate tiger. With unique Art-Work as its foundation, VeganTiger goes beyond the limits of vegan fashion through a creative Mix-Match of materials and colors, presenting innovative and bold sustainability in fashion.The brand encapsulates basic silhouettes, daring color combinations, and bold patterns, infusing wit and kitsch into messages that resonate with the profound aspects of life. VeganTiger boldly signifies the continuous pursuit of sustainable and daring fashion.
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