‘For the first Boarding Pass promotion, we have chosen Korea because we are convinced that this country has a growing cultural influence, that it is a trend-setting market and that it has become a benchmark that can guarantee French creative brands exposure in many neighbouring markets’, said Hervé Huchet, International Director of Promas.
Boarding Pass, Promas International Business Accelerator Program, is designed for young creative brands that want to develop internationally with individual approaches in a collective dynamic. For one year, 3.Paradis, Mouty, Ouest Paris & Pieces Uniques, the 4 brands selected for this first Boarding Pass, will benefit from individual and personalized support to familiarize themselves with this country.
Anne-Laure Bourout-Oval, the reference Business Coach, will support the brands throughout these year. According to the needs of each brand, she will organize Workshops and coaching sessions to address the main themes: Distribution - Product - Market - Communication. For this mission, she will have at her side several industry professionals who are experts on these themes, such as Hervé Huchet himself, Christelle Cagi Nicolau of the FHCM, David Kang ex Tom Greyhound, Natalie Bois of DEFI and others who are equally recognized.
The annual program includes 3 trips to Seoul: 1 discovery trip and 2 showroom participations.
A first from February 15 to 19, 2025 discovery trip supervised by David Kang, former director of Tom Greyhound Paris and now head of the Paris Art Club Gallery, in partnership with Business France, the commercial section of the French Embassy in Korea. This trip will be an opportunity to discover the unmissable places of fashion and meet the people who matter to promote their brands.
Click on the designers' images to open their Instagram
3.PARADIS
“Created in 2013, the brand was founded on a message of freedom, hope and universalism informed by the journey of life. At the heart of this message is the storytelling through the language of symbols that have come to define the visual signature of the brand. In June 2024, 3.Paradis was awarded the Special Prize at the prestigious Andam Fashion Awards. The brand showed in January as part of Paris Fashion Week.
MOUTY
Mouty is a fashion brand, based in Paris and founded in 2020 following a romantic and artistic encounter between Bertille and Thomas.This young Parisian couple reinterprets the codes of the men's wardrobe by offering an instinctive fashion, boldly and subtly combining "street tailoring" and "soft masculinity".
OUEST PARIS
Founded in 2022, Ouest Paris is a mix of designer brand, streetwear and denim, a mix of Paris, Biarritz and a dream California. Raw denim, skate-inspired pieces, folkloric volumes, workwear details and sustainable fabrics. A complete, cool and creative wardrobe, most of which is made in the European Union, at the fairest possible price. Proudly established in a multicultural city, Ouest Paris is fully aware of the environmental and societal issues of our time. The brand was present on the Sphère showroom in January, as part of Paris Fashion Week.
PIECES UNIQUES
More than just a fashion brand, Pièces Uniques is a dynamic creative platform that draws inspiration from the vibrant tapestry of streetwear, film, animation, design, architecture and video games. Since its creation in 2016, Pièces Uniques has been at the forefront of redefining contemporary masculinity. In June 2024, 3.Paradis was awarded the Prix Pierre Bergé at the prestigious Andam Fashion Awards.
THE FRENCH BRANDS @ SEOUL FW25 - 26
- BOARDING PASS - From February 15 to 19, 2025
3.Paradis, Mouty, Ouest Paris, Pieces Uniques,
- PROMAS LIST SEOUL - From February 17 to 19, 2025
A selection of the 7 best French brands presents their collections in Seoul on List.
Again, Bonastre, Gunther, Homecore , Infinity By Sammy Voigt, Lagoped, Vicomte A.
@ GANGNAM - MONACO SPACE
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