Trade shows organizer WSN and Andam Fashion Awards Paris partner to support emerging designers during Paris Fashion Week. The collaboration is based on sharing a space, under the Run label, hosting runway shows, a wholesale showroom, and a pop-up store, with the production of WSN.
Run provides an expert image and business solution, during Fashion Week, for the WSN group. It is dedicated to emerging designers and brands and is used to produce their runway shows, commercial showrooms, or after-shows.
Launched in June 2024 during Men’s Fashion Week with Geoffroy Lauzet, Run is strengthening its presence in March for Women’s Fashion Week FW25/26 through a partnership with Andam, the organizer of the annual fashion awards and mentorship program. This expansion includes investment in a brand-new venue at Place de la République, where runway shows, a showroom, and a pop-up store will be held over four days.
“After producing seven runway shows, four of which were included in the official Paris Fashion Week calendar, we are proud to expand our B2B and B2C commercial support for emerging designers with the backing of Andam,” said Boris Vey, director of Run and partnerships at WSN Group.
“I am very proud of this collaboration with our patron WSN. The Run project perfectly addresses the need for accessible runway and showroom spaces for a generation of designers who converge in Paris, contributing to its global reputation as the fashion capital. Identifying, supporting, and showcasing talent alongside WSN and its teams is a natural extension of Andam's mission: to empower designers by providing them with access to the best professionals of Paris Fashion Week, as well as prestigious buyers and journalists, creating a true springboard for their careers,” commented Nathalie Dufour, founder and director of Andam.
Fifteen brands are expected to participate, including ATXV, Benmoyal, Pressiat, and Hugo Kriet. WSN aims to better meet the commercial needs of emerging brands. Much like the turnkey runway show, the B2B showroom offers a fully furnished space with a dedicated commercial support team available by appointment before, during, and after the event, thanks to the expertise of the Likewise showroom. Lead generation, appointment scheduling, and on-site reception will be managed by two wholesale professionals. The brand curation is carried out in collaboration with Andam, which has been supporting young designers for over 35 years.
The retail space will be organized by FShop, where the general public has a chance to experience Paris Fashion Week up close by discovering, meeting, and purchasing from young French and international talents. WSN will also provide production for runway shows on the official calendar. The French label Benmoyal and the Georgian one Situationist have entrusted Run with the production of their official presentations, scheduled respectively on March 7 and March 10. Run's one-stop service for emerging brands includes lighting and sound management, as well as the installation of a backstage area and technical control room.
In just 10 years, WSN has expanded from two events to twelve annual events, each unique and tailored to meet the diverse needs of the creative industries. WSN organizes trade shows Premiere Classe and Matter & Shape, in addition to Who’s Next, Bijorhca, Curve Paris, and Interfilière Paris. The new initiative aims to maximize WSN’s buyer expertise and expand its range into show production at the same time.
Womenswear Fall/Winter 2025-26
March 7 - 10, 2025
Place de la République - 75003 Paris
Showroom Opening Hours: 09:00 - 19:00
Run Contact:
FShop Opening Hours: 09:00 - 19:00
FShop Contact:
