Seoul Fashion Week presents the second edition of its Fashion Hub exhibition "Ensemble: Voices of Seoul", organized by the Seoul Metropolitan Government and the CNMI.during Milan Fashion Week.
This collaboration showcases the dynamic synergy between two global fashion capitals, celebrating the innovative visions of four pioneering Korean designers. The second edition presents a harmonious and dynamic exploration of cultural identity and innovation, all under the theme "Ensemble".
Ensemble is defined as a group of elements that are seen or function as a unified whole. The term "ensemble" also refers to a musical performance involving two or more people. In fashion, it describes a coordinated set of women's clothing made from the same fabric. Ensemble embodies the spirit of unity, bringing together distinct creative styles with a shared aspiration for cohesive artistic expression. Through their work, the four visionary designers illustrate how Seoul continues to evolve while remaining deeply rooted in its tradition, fusing creativity and innovation.
Featured designers: Bonbom, EENK, Julycolumn, MMAM
Click on the brands' images to open their Instagram
BONBOM
Creative Director: Bonbom Jo
Brand Claim: Couture of Today
BONBOM is a high-end unisex fashion brand founded and creatively directed by Bonbom Jo in 2020. A graduate of the London College of Fashion, Bonbom's diverse international background—growing up in Texas, Denmark, and working in Paris at Y/PROJECT—shapes his innovative design approach. Since debuting with the Summer 21 Collection, BONBOM has gained recognition for its bold use of fabric and silhouette, showcasing collections at Paris Fashion Week and Seoul Fashion Week.
The brand merges high fashion with streetwear influences, creating versatile pieces that emphasize sensuality, structure, and a hybrid sensibility between tailoring and casual styles. BONBOM's unisex designs celebrate both masculinity and femininity, offering a modern take on dressing up” in a world dominated by casual wear. With a commitment to artistic design and boundary-pushing creativity, BONBOM is set to expand from Seoul to Paris, growing as a high-fashion label known for its distinctive, global presence. Starting with collaboration with "BLACKPINK," BONBOM has left the collection with the best K-POP artists in Korea such as BTS, AESPA and NNIMXX, and is developing BONBOM’s own pleats in various collaboration methods.
EENK
Creative Director: Hyemee Lee
Brand Claim: Unconventional Elegance and Modernity
EENK, founded by designer Hyemee Lee, is a bold, innovative brand that blends fashion, art, and lifestyle. With a diverse career spanning women’s, men’s, and children’s wear, textiles, and accessories, Hyemee infuses each creation with her eclectic expertise and creative curiosity. EENK was launched to push the boundaries of design and exploration. Central to the brand is The Letter Project, a concept where each letter of the alphabet represents a unique creation. From “B” for Beanie to “K” for Knit, EENK’s evolving collections invite customers into a world of imaginative fashion. Each piece is designed to be a collectible, not disposable, encouraging clients to build a timeless archive in contrast to fast fashion trends. With Hyemee’s distinct vintage sensibility and unconventional eye, EENK remains at the forefront of design, offering fresh, captivating collections. As the Letter Project progresses, EENK continues to celebrate creativity, craftsmanship, and individuality.
JULYCOLUMN
Creative Director: Sooy Park
Brand Claim: Hidden Heritage
Julycolumn is a modern brand that embraces circular design, blending timeless craftsmanship with sustainable creativity. By reimagining forgotten materials—fabric remnants, unsold garments, and traditional techniques—the brand breathes new life into the past while shaping the future. Each piece is a celebration of heritage, where discarded materials become beautiful embellishments, and unfinished works are completed with artistry and care. Founded by Sooy Park, whose family heritage in Korean fashion and studies in the UK shaped her design philosophy, Julycolumn honors the legacy of craftsmanship through a contemporary lens. The brand focuses on bespoke, made-to-order garments, using a sustainable, upcycled approach to minimize waste. With signature motifs like intricate weaving and floral textures, Julycolumn creates pieces that transcend trends and form an evolving narrative, inviting future generations to inherit and cherish their timeless beauty.
MMAM
Creative Director: Hyun Park
Brand Claim: Maison is Modern Art Museum
At MMAM, fashion is reimagined as wearable art, blurring the line between the body and the canvas. The creations are inspired by the unintentional, unconscious marks that define the human experience—spontaneous scribbles and actions of pure, unfiltered expression. For MMAM, clothing is not just fabric; it is a timeless art form. The brand fuses the freedom of childhood doodles with modern design, celebrating the accidental traces left behind from birth—first scribbles, joyful messes, and the creation that follows. Each piece blends minimalist, classic silhouettes with vibrant, maximalist doodles, making art something to wear, not just observe. The designs reflect the spontaneity of a child’s first drawings, encouraging wearers to express their personality and creativity through fashion. In a world of fast fashion, MMAM stands as a commitment to sustainability, creating pieces built to last both in quality and concept. MMAM makes art accessible, playful, and timeless, embracing imperfection and the joy of self-expression through fashion.
''Ensemble: Voices of Seoul''
February 25 - March 3, 2025
Fashion Hub - Palazzo dei Giureconsulti
Piazza dei Mercanti 2 - 20123
© Modem