e-P Summit, the Pitti Immagine event dedicated to digital innovation in fashion & luxury, returns to the Stazione Leopolda in Florence on May 21-22, 2025.

For two days, brands, tech companies, institutions, and media will come together to explore the technologies and services shaping the market and engage with industry leaders.

From generative AI to supply chain transparency and omnichannel retail, the most pressing topics will be addressed in three exclusive roundtables, alongside presentations from exhibiting companies showcasing their cutting-edge solutions for fashion & luxury.

Wednesday, May 21

Beyond the hype of GenAI in fashion & luxury:
Adoption trends from manufacturing to client experience
Generative AI is entering a new phase, shifting from pilot projects to large-scale implementation. The fashion and luxury industry is now facing the challenge of understanding its full potential to drive innovation in manufacturing, enhance customer experience, and optimize processes – while keeping human expertise at the core.
From early real-world applications to the challenges that remain, this roundtable will offer insights into how brands are integrating GenAI successfully, safeguarding their identity, and leveraging this technology as a driver of sustainable growth.

Thursday, May 22

Radical transparency:
Tracing and communicating the supply chain
Transparency has become a fundamental value in fashion & luxury, driven by consumers who are increasingly conscious of ethics and sustainability. Brands are expected to ensure full traceability across their supply chains and to communicate authentically about the origin of materials, environmental and social impact, and their commitments to responsible production.
From the adoption of advanced traceability technologies to strategies that make transparency a competitive advantage, this roundtable will explore the most effective solutions to build customer trust and strengthen brand positioning in an increasingly aware market.

New retail & e-commerce evolution:
Strategies shaping the future of fashion & luxury
The boundaries between physical retail and e-commerce are becoming increasingly blurred, driven by technological advancements and evolving consumer habits. Shoppers now expect seamless, personalized experiences, requiring brands to rethink the interplay between stores, digital channels, and new business models. From the integration of physical and digital retail spaces to the advanced use of data and artificial intelligence, this roundtable will examine the strategies shaping the future of fashion & luxury, offering insights on how to create more engaging, efficient, and innovative shopping experiences.

e-P Summit 2025
May 21 - 22, 2025
Stazione Leopolda
50144 Firenze
Discovery Scientific Committee of e-P Summit 2025
Register now for e-P Summit