CHIC, China International Fair, closed its last edition, which was held from March 11 to 13, 2025 at the National Exhibition and Convention Center (Shanghai), with over 165,000 visitors, showcasing over 1,175 exhibitors and 1,211 brands on 117,200 square metres.
With a focus on aesthetic redesign, brand diversity, experience optimization, and sustainable industry development, the trade fair provided an impressive platform for the fashion industry. It does set not only strong accents in terms of content, but also visually: As soon as visitors entered the trade fair, they were greeted by an immersive staging with spherical "little ghosts", a metaphor for the social dynamics of Generation Z. These visual symbols of connection, community and individuality ran through all the halls and combined different styles, from streetwear and traditional Chinese fashion to functional clothing, through artistic interior design. In this way, the trade fair itself became a stage for the innovative strength of the industry.
"CHIC is much more than a trade fair, it is the central hub for the fashion industry in Asia. This year's record visitor numbers confirm the dynamism of the Chinese market and its relevance for international brands. If you want to be successful in China, you will find the ideal partners, sales channels and market opportunities here. The close integration of offline and online retail as well as the focus on innovation and sustainability make CHIC an indispensable platform for the future of the global fashion industry," said Chen Dapeng, vice president China National Textile Council, president China National Garment Association and CHIC.
In 12 themed areas spread over 5 halls, the trade fair presented an extraordinary range of fashion concepts and creative impulses and showed the power of the industry through innovative brand presentations: CHIC Women's, CHIC Men's, CHIC Kidz, CHIC Young Blood, CHIC Winter's, Digital Fashion, CHIC Impulses, CHIC Accessories, Bags & Shoes, Outdoor & Sports, Denim World, Chinese Style, PH Value which took place as a show-in-show at CHIC, 150 knitwear brands took part. The clear segmentation of CHIC makes it easier for international companies to make targeted contact with suitable business partners.
This year's spring edition of CHIC focussed increasingly on efficient B2B networking. Over 80 customised business matchmaking events facilitated targeted contacts between international brands, leading retailers, and digital platforms. The Mini Program of the China National Garment Association offers brands and buyers year-round networking opportunities as a digital extension of the trade fair. As a personalised service, CHIC offered a dedicated team of "CHIC Guides" to help visitors on-site with orientation.
CHIC has become an interactive stage for fashion shows, business summits, and networking events. The trade fair is the strategic hub for brands, retailers, and investors who want to capitalise on the opportunities of the Chinese fashion industry. With a unique combination of business matchmaking, industry expertise and strategic market connectivity, CHIC sets the course for the future of the fashion industry.
CHIC September
September 2 - 4, 2025
National Exhibition and Convention Center - Shanghai
