White Milano confirms the dates of its next summer edition. The trade fair dedicated to the new ready-to-wear collections for spring-summer 2026 will take place from June 21 to 23, in the Tortona fashion district.

The event, created to meet the ever-increasing demand of buyers to make purchases earlier than usual, it will be an opportunity for discussion, networking, scouting and buying activities for buyers who, in this June edition, will also find a wide selection of resort fashion proposals, a segment that has seen strong growth in recent years.

Sponsored by the Municipality of Milan and supported by the Maeci-Ministry of Foreign Affairs and International Cooperation, by the Ice-Agency for the promotion abroad and the internationalization of Italian companies, and in partnership with Confartigianato Imprese, White will host around 100 brands, including many international brands. The event will be attended by numerous buyers from abroad. In particular, the June edition can attract the attention of a specific segment of buyers who carry out their purchasing campaign exclusively during this period of the year, namely international boutique hotels and luxury resorts. The event was also conceived as an opportunity for designers to connect, creating a bridge with rapidly expanding foreign markets, such as Indonesia, Turkey, the Middle East, to name a few places where important tourism realities linked to the fashion factor are rapidly increasing.

The womenswear and menswear collections range from clothing to accessories, responding to the growing demand for versatile summer wardrobes, perfect for multiple occasions. For White, the resort concept is linked to the idea of ​​a transversal and no-season wardrobe, in which design, materials, and summery colours integrate perfectly with a holiday lifestyle dedicated to 360° free time. An offer that embraces not only the aesthetic aspect, but also sustainability and practicality. The market segment dedicated to resort clothing has seen a significant evolution in recent years, not limited to just a niche, but a real global trend phenomenon.

White Resort
June 21 – 23, 2025
Tortona Fashion District
20144 Milano