Luxury resale platform Vestiaire Collective is continuing its project against textile waste. The company spent the last 3 years fighting fast fashion. From banning fast fashion brands from its platform to creating striking visuals and launching a one-of-a-kind influencer program, it helped bring the issue of fast fashion to the global stage, educating, engaging, and sparking critical conversations. As the crisis grows, Vestiaire Collective is calling for urgent change and wants to inspire everyone to Think First, Buy Second.

In November 2023, Vestiaire banned 30 fashion brands, including H&M, Mango, Uniqlo, and Zara, from its site, and continued adding brands such as Temu and Shein. Last year, the company launched a campaign to raise awareness among influencers about shopping hauls, call attention to marketing tactics, and nudge consumer behavior. The latest images of the new campaign launched by the company show piles of used clothes on the doorstep of the world’s most important political institutions in London, Paris, and New York, as well as the U.S. Capitol and the French Senate.

“This global crisis demands immediate action, and the system must be rebuilt from the ground up. Real change begins with challenging the status quo and facing the consequences of overproduction. We are committed to this mission and hold all stakeholders accountable,” said Dounia Wone, chief impact officer of Vestiaire Collective.

Vestiaire Collective’s latest campaign has a strong impact in France in support of the Anti-Fast Fashion Bill, which was passed by the country’s assembly on March 14, 2024, and is due for a vote in the senate.

The campaign was designed to change consumer behaviour regarding their buying. As the crisis grows, Vestiaire Collective is calling for urgent change and wants to inspire everyone to Think First, Buy Second.

Photo: French Senate. Courtesy of Vestiaire Collective