In September 2025, Who's Next will launch Who's Next Home—a new space entirely devoted to innovations in home design. Conceived as a laboratory of conscious aesthetics, this sector will showcase around fifty brands and studios that are reshaping the landscape of contemporary living, including Bang, Flaner, Léonor Berrhar, Ninetyoneninetytwo, Papier and Co, Sabre Paris, To:From, Traga, Vallebelle, and many others.

At a time when the boundaries between fashion and interior design are becoming blurred, Who's Next Home responds to a transformation that is already taking place among buyers: hybrid concept stores, lifestyle boutiques, multi-universe pop-ups. Today, home goods are no longer just functional: they tell a story, express a vision, reflect an era, and validate a way of life. This new sector anticipates these expectations and supports professionals in this new reading of global style, the company revealed in a statement.

Designed as a shop-in-shop within the show, Who's Next Home is not just a selection of brands. It's an immersion in a creative scene in motion, where aesthetics, craftsmanship, innovation, and storytelling meet. Each object presented is the fruit of a vision, a gesture, a commitment. There will also be a café and a boutique.

“Who's Next Home was born out of our desire to create a place where creativity can express itself freely, at the crossroads of fashion, design, and craftsmanship. It's a response to changing expectations, sales areas, and ways of consuming home accessories,” Frédéric Maus, ceo of WSN.


Who's Next
September 6 – 8, 2025
Porte de Versailles - Paris

Photo: Sabre