Modem is proud to partner with Launchmetrics to amplify key insights from their latest research. This collaboration reflects a shared commitment to providing valuable data and perspectives to the fashion, art, and design industries. Through Modem’s professional platform, these findings will reach a targeted global community of creative professionals.

"At Modem, we’re committed to connecting our community with meaningful insights that support informed decision-making and creativity. Sharing Launchmetrics’ findings through our platform gives professionals across fashion, art, and design access to timely, relevant data that can inspire and guide their work."

Ezio Barbaro Director and Publisher of Modem and Modemonline

---

The latest Launchmetrics report titled "Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships" dives into Fashion, Lifestyle, and Beauty brands, highlighting how celebrities and influencers shape brand perception and impact. The research looks at several factors driving the growth of the brand ambassador category, identifying top-tier influencers and celebrities based on Media Impact Value ® (MIV®), and providing AI-powered analytics to understand brand perception and the broader impact of influencer content.

Key points of the report:

– The current state of Brand Ambassador Marketing in Fashion, Lifestyle & Beauty, featuring exclusive insights from our industry survey

– How to measure the ROI of your brand ambassadorships through insightful metrics such as Media Impact Value ® (MIV®)

– A breakdown in measuring the direct impact of an ambassador and the conversations their partnerships generate through Voice Echo analysis

– Insight into the values brand ambassadors bring to different brands and the topics of the conversations they generate-using our new AI-powered framework

– Rankings of 2024’s top-performing brands, ambassadors, and influencers based on cultural and media impact

– Key trends and data points shaping the ambassador marketing landscape today

– Insights from case studies featuring Nara Aziza Smith, Zendaya, and Lewis Hamilton, revealing what drives standout brand partnerships

Pre-order the report "Brand Ambassador Marketing 2025" here