The 108th edition of Pitti Uomo, taking place June 17–20 in Florence, is shaping up to be a standout event on the international fashion calendar. With 730 confirmed exhibitors—43% of whom hail from outside Italy—the menswear showcase promises a dynamic mix of heritage brands, innovative designers, and influential names shaping the global style landscape. The upcoming edition will also feature a packed agenda of events, special presentations, and high-profile guest appearances, reaffirming Pitti Uomo’s role as a leading platform for contemporary menswear.

“The summer edition of Pitti Uomo brings with it a sense of purpose and a spirit of collaboration,” commented Raffaello Napoleone, ceo of Pitti Immagine.“We remain attentive to the global context and the current economic climate, but in June, we will open the doors of the Fortezza with the confidence that we can inspire optimism and trust among all our stakeholders. Pitti Uomo is a true reflection of what’s happening on the international fashion scene. It’s this unique concentration of creativity and professionalism that gives each edition the energy to turn challenges into opportunities for growth. Four days of dialogue and connection will be an extraordinary catalyst to strengthen business and explore new avenues of development, especially in times that are far from easy.”

Tommy Hilfiger returns to Pitti Uomo to present a new tailored menswear line, where heritage meets modernity, always with an unexpected twist. The signature Tommy Icons return with a vibrant confidence, blending structure with ease, and tradition with a contemporary perspective.

The menswear fair is also focusing on Japan with the guest of honor, Homme Plissé Issey Miyake, as well as on the collaboration with the Japan Apparel and Fashion Industry Association for the J Quality section. A new section is Code Korea, which spotlights fashion brands from South Korea, thanks to the season’s guest designer, Post Archive Faction. In addition to China Wave, launched last year, Scandinavian Manifesto, Promas presenting French menswear brands, and ICEX, supported by the Spanish Institute for Foreign Trade. In addition to these guests, there is the Italian designer Niccolò Pasqualetti.

Other returns include Replay bringing denimwear to the centre of the stage and British beachwear brand Orlebar Brown, Icecream by Pharrell Williams and Nigo, and Universal Overall, the U.S. workwear label recently added to the WP Lavori in Corso portfolio, will debut at Fortezza da Basso. Pantofola d’Oro will celebrate its 140 years of activity with a capsule in collaboration with the South African designer Thebe Magugu. Bikkembergs and Gosha Rubchinskiy join forces to relaunch the brand's iconic football boot, reinterpreted with an innovative design that blends sporting roots with a contemporary lifestyle aesthetic. The new model will be presented on June 17, 2025, on the opening day of Pitti Uomo, and will be available immediately thanks to a "see now, buy now" formula. The collaboration between the Chinese luxury yarn manufacturer Consinee, the journalist Angelo Flaccavento, and the fashion designer Luca D’Alena returns with the project "The body is a playground", fashion inspired by play. Pioneer Denim, one of the world's largest producers of denim yarns, fabrics, and garments, will present a capsule collection by Adriano Goldschmied.

The general manager of Pitti Immagine, Agostino Poletto, underlines the collaboration with the Maeci and the ICE Agency. "Thanks to this collaboration we can continue to invest precious resources in bringing the community of the most influential buyers of men's fashion and lifestyle to Florence, and in inviting buyers from emerging markets, both those who we know are potential new customers of quality Made in Italy, and those who are already becoming important for our national exhibitors," said Agostino Poletto. "For this activity, we are working with the staff of the ICE offices abroad, always finding competence and in-depth knowledge of the respective distribution and consumption contexts, decisive elements for serious programming".

According to preliminary data provided by Confindustria Moda, exports of Italian menswear inched up 0.1 percent last year to 9.5 billion euros. France confirmed itself as the leading destination for menswear made in Italy, increasing by +5.5%, followed by Germany, in second place with a share of 10.0%. Extra-European contributions coming from the U.S., up 1 percent; China, up 20 percent; Japan, up 11.5 percent; and the United Arab Emirates, up 32.4 percent.

The 108th edition of Pitti Uomo has cycling as its theme, spotlighting sport with a dedicated selection of cycling apparel and accessories brands in the I-Go-Out section, in a newly conceived and immersive setting that will also extend into the adjacent square, designed by the creatives at Sopa Design. Last year, Pitti Immagine launched Becycle, an event dedicated to the world of cycling, held at Florence’s Stazione Leopolda venue. During the upcoming fair, Becycle will take place in the Sala della Ronda at the Fortezza, and is being folded into the main Pitti Uomo event.

Pitti Uomo 108
June 17 to 20, 2025
Fortezza da Basso - Firenze