MDM: What specific gap did you identify in the current tradeshow landscape that inspired the creation of Le CUT/Paris?
A&C - We felt there was a gap for a well-curated show for design led brands that prioritise quality and sustainability but at accessible prices.
MDM: Could you elaborate on how Le CUT/Paris will differ from other established events, particularly in terms of curation and the overall experience for attendees and exhibitors?
A&C - As with Splash Paris, the show strikes a careful balance: large enough to present a compelling and diverse selection of collections, yet intentionally intimate so that buyers aren’t overwhelmed and exhibitors never feel lost. We always approach the experience with a buyer’s mindset, mindful of the volume they must cover during market weeks. Having exhibited at numerous trade shows ourselves, we hold clear convictions about what makes an event successful — both commercially and experientially.
MDM: What types of brands are you specifically aiming to spotlight through this new platform?
A&C - At Le CUT/Paris, we envisage our typical brand as having a small, focused design team, likely already well-established in their home market, with some wholesale presence and export experience. Crucially, though, they are poised for growth, and our event is designed to give them the kind of exposure to help unlock their next stage of growth.
MDM: How significant was the combination of a luxurious venue with accessible pricing for exhibitors in your overall vision for Le CUT/Paris?
A&C - The combination of a luxurious venue with accessible pricing was absolutely central to our vision for Le CUT/Paris. We wanted to create a show that felt elevated and aspirational; one that reflects the quality of the brands we attract. By hosting the event in a beautiful, iconic setting we are aiming to shift the trade show experience into something more thoughtful, refined, and ultimately more rewarding for both exhibitors and buyers. Further to this, many of our buyers’ end customers bridge luxury with accessible within their own wardrobes. Le CUT/Paris’ environment reflects that balance and reality.
MDM: Finally, what key indicators will define success for you in the first edition of Le CUT/Paris?
A&C - Our exhibitors walking out with full order books and our buyers’ budgets firmly dented - and all promising to return the following season!
