The fashion trade show White Milano spotlighting summer trends and resortwear, set for June 21–23, 2025, is partnering with Gran Canaria Swim Week—the flagship event organized by the island’s fashion authority—to strengthen its international reach and showcase emerging talent in beach- and resortwear.

It’s an ambitious step, developed in synergy with the Gran Canaria Chamber of Commerce, and designed to offer local designers and brands a springboard to the global market. This initiative aims to bring Gran Canaria Swim Week into the international spotlight and establish it as the only fashion week in Europe dedicated entirely to beachwear and aimed at industry professionals.

After a first collaboration between the two entities that saw a selection of brands curated by White showcase their collections at Gran Canaria Swim Week last year, the Spanish trade show will take center stage at White Milano with an exclusive exhibition space, designed as a hub for forging new strategic connections among designers, buyers, industry media, and opinion leaders.

Participation in White will go beyond a simple exhibition. The agenda also includes networking events, B2B meetings, and visibility opportunities.

The agreement between the two companies also provides that the winning collections from the next edition of Gran Canaria Swim Week (scheduled for October 2025) will present their collections during the White June 2026 edition in Milan. A prize, but also a concrete opportunity to enter the industry’s inner circle.

White Resort
June 21 – 23, 2025
Superstudio Più
via Tortona 27
20144 Milano